Responsibilities

• Strategy and Process Adherence : The Digital Marketing Specialist is responsible for developing and executing integrated digital marketing strategies across email, SMS, and social media channels that align with client goals and overall marketing initiatives. This includes identifying growth opportunities across lifecycle and social channels, building and managing monthly content and campaign calendars, and ensuring all efforts align with brand standards and key performance indicators. The role also ensures adherence to internal processes, timelines, and agile workflows, maintaining clear communication around milestones, risks, and deliverables while supporting continuous improvement across campaigns.
• Execution: This role owns the end-to-end execution of campaigns across email, SMS, and social media. Responsibilities include building and managing email and SMS campaigns such as nurture sequences, newsletters, promotional sends, and automated workflows, including segmentation, scheduling, testing, and deployment. The specialist also manages social media accounts across platforms such as Facebook, Instagram, LinkedIn, and Pinterest, executing both organic and paid campaigns. This includes creating, scheduling, and publishing content, as well as managing and optimizing paid social campaigns, particularly within Meta Ads Manager, while ensuring accuracy and consistency across all campaign elements.
• Analytics and Results: The Digital Marketing Specialist is responsible for tracking, analyzing, and optimizing campaign performance across all channels using key metrics such as open rates, click-through rates, engagement, conversions, and ROI. This includes conducting A/B testing, leveraging data insights to refine targeting and messaging, and continuously improving campaign effectiveness. The role provides regular performance reporting and actionable recommendations to clients and internal teams, ensuring strategies are data-driven and aligned with business objectives.
• Collaboration & Communication This role works closely with designers, production teams, marketing managers, and clients to ensure alignment on campaign strategy, execution, and performance. The Digital Marketing Specialist serves as a point of contact for clients, providing guidance on digital marketing best practices and communicating performance insights and recommendations. The role also stays current on industry trends, emerging tools, and platform updates, ensuring strategies remain competitive while maintaining compliance with company standards, brand guidelines, and applicable regulations.