Digital Marketing Specialist / Children's Yoga Instructor (Full-Time)

Rochester, NY (On-site)

$35/hr – $40/hrMid Level5+ years expFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

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Job Summary

Own hybrid marketing and kids program growth by blending social content, paid ads, and local classroom outreach, with a bias toward short-form video, community building, and franchise-brand consistency.

  • Social and content ownership: create engaging content for major platforms and plan posting cadence.
  • Advertising and email: design campaigns and support email promotions to drive awareness.
  • Community yoga programs: teach kids classes and grow local partnerships to extend brand reach.

Job Description

Responsibilities - Create engaging content for Facebook, Instagram, TikTok, and other social media platforms. - Plan and schedule social media posts using Meta Business Suite. - Design and manage Facebook and Instagram advertising campaigns. - Assist with email marketing campaigns, newsletters, and promotional communications. - Help grow brand awareness and support our nationwide franchise network. - Track campaign performance and suggest new marketing ideas. - Teach fun, engaging yoga classes to children in local childcare centers. - Create a positive, encouraging environment where children can build confidence, focus, and a love of movement. - Represent the CKMN brand with professionalism, enthusiasm, and compassion. Requirements - Associate’s degree (or higher) in Business, Marketing, Communications, or a related field - Experience using Meta Business Suite - Experience creating and managing Facebook and Instagram advertising campaigns - Strong written communication skills - At least 5 years of personal yoga experience. (Yoga certification is not required.) - Passion for working with young children - Reliable transportation and willingness to travel locally to teach classes Preferred - TikTok content creation and management experience - Experience with Canva, Adobe Express, or similar design platforms - Experience with email marketing platforms such as Mailchimp, Constant Contact, or similar - Photography and/or short-form video editing experience - Experience teaching children in any capacity