Digital Marketing Specialist

Responsibilities

• Develop and deliver a practical marketing plan that increases qualified enquiries, patient bookings and brand awareness.
• Establish email marketing, including automated follow-up campaigns, patient communications and campaigns to re-engage previous enquiries.
• Launch, manage and improve Meta advertising campaigns across Facebook and Instagram, testing different audiences, creative content and messages.
• Manage our social media channels, including content planning, creation, publishing and engagement.
• Improve SEO through website updates, useful service content and local search optimisation for each clinic.
• Create and improve landing pages to turn more website visitors into enquiries and bookings.
• Produce clear, persuasive copy and high-quality visual content for adverts, emails, websites and social media.
• Work with our Google Ads specialist to coordinate campaigns, share insights and maintain consistent messaging.
• Set up reliable tracking and report on marketing spend, cost per enquiry, completed bookings and attributable revenue.
• Work with clinicians and clinic teams to create accurate, informative content, with appropriate approval and patient consent.

Requirements

• Proven experience delivering digital marketing campaigns, with examples of measurable results.
• Strong practical skills in Meta Ads, email marketing, SEO and social media.
• The ability to work independently, prioritise effectively and deliver high-quality work at pace.
• Strong copywriting skills and the ability to create or coordinate professional visual content.
• Confidence using website content management systems, analytics platforms and marketing automation tools.
• A commercially focused approach: you understand how marketing activity translates into enquiries, bookings and revenue.
• Sound judgement, attention to detail and the ability to understand complex information quickly.
• Ambition, initiative and a strong work ethic, with an interest in helping build and grow a business.

Preferred

• Experience in private healthcare or another regulated sector would be beneficial.