Digital Marketing Specialist

Responsibilities

• Build, manage and optimise Google Ads campaigns across Search, Performance Max, Display, YouTube and Shopping.
• Develop effective PPC strategies based on client objectives, audiences, budgets and commercial targets.
• Conduct keyword research, search term analysis, bid management and ongoing account optimisation.
• Monitor campaign performance and proactively identify opportunities to improve efficiency, conversion rates and return on investment.
• Ensure campaigns are structured correctly, with appropriate targeting, bidding, budgets, tracking and creative.
• Stay up to date with changes to Google Ads, search behaviour and the wider paid search landscape.
• Support the development and implementation of GEO strategies to improve brand visibility across generative search and AI-powered platforms.
• Understand how users are increasingly discovering brands, products and services through AI-powered search and conversational platforms.
• Research topics, audiences, search intent and content opportunities that can improve visibility within generative search results.
• Work with internal teams to identify opportunities for brands to build authority, relevance and visibility across emerging AI search environments.

Requirements

• At least 2 years' hands-on experience managing paid digital advertising campaigns, ideally within an agency environment.
• Strong practical experience with Google Ads and PPC, particularly Google Search.
• Strong understanding of Google Search and PPC, including keyword research, search intent, campaign structure and performance optimisation.
• Experience managing paid social campaigns, ideally across platforms such as Meta, TikTok, Snapchat or LinkedIn.
• An interest in Generative Engine Optimisation (GEO) and the changing landscape of AI-powered search.
• Experience using Google Analytics 4 (GA4) to analyse campaign and website performance.
• Experience with Google Tag Manager (GTM) and conversion tracking.
• Strong understanding of digital marketing funnels, from brand awareness through to lead generation, e-commerce and conversion.
• Comfortable working with budgets, campaign pacing, performance metrics and KPIs.
• Strong analytical skills and the ability to turn data into clear, actionable recommendations.

Preferred

• Experience managing programmatic campaigns through a Demand Side Platform (DSP).
• Experience with platforms such as Spotify, Digital Out of Home, streaming or digital audio advertising.
• Experience using Looker Studio or other reporting platforms.
• Google Ads, Meta or other recognised digital marketing certifications.
• Previous agency experience working across multiple clients and industries.
• Experience working with e-commerce platforms and conversion-led campaigns.

Benefits

• Company events
• Company pension
• Free parking
• On-site parking