Responsibilities

• Executing and coordinating paid campaigns on Meta and Google
• Managing email and SMS campaigns from brief through send
• Pulling and organizing performance data and summarizing what it means
• Writing briefs for internal teams or agency partners
• Supporting new product launches and coordinating timelines in Asana
• Updating website content and product pages
• Coordinating creator and influencer campaigns
• Social content coordination and community moderation
• Planning or attending truck shows and related events
• This role touches every area of our digital marketing operation including paid media, email and SMS, product launches, creator partnerships, web, social, and live events. The nature of your involvement in each area will depend on your strengths, your performance, and where the business needs the most from you.
• High performers in this role have a clear path to owning one or more of these channels outright
• You\'ll work closely with the rest of the digital marketing team and collaborate regularly with our content marketing team. This is a highly collaborative role.
• On any given week you might be:
• The work you deliver is accurate, on time, and needs minimal rework
• You\'re able to take a clear objective and figure out the path to get there without needing constant check-ins
• Your briefs and updates are clear enough that the people receiving them can act on them immediately
• You\'re proactively flagging issues before they become problems, not after
• You\'re building enough fluency in our channels and customers that we can point you at a problem and trust you to come back with something solid