Senior Marketing Specialist
Brightflag
New York City, NY (Hybrid)
$66K/yr - $92K/yr (Est.)In-houseFull-timeSenior level4+ years exp.
2 hrs ago
Digital Marketing Specialist
Xenia, OH (On-site)
$55K/yr – $70K/yrMid Level2+ years expFull time
Posted 8 days ago
Job Summary
Own and optimize integrated marketing programs across paid ads, SEO, content creation, and conversion optimization to grow BoatEFX traffic and sales.
- Lead paid and organic growth initiatives across ads, SEO, and content.
- Enhance website experience, email, and retargeting to boost conversions.
- Produce and oversee multimedia assets and product pages to support campaigns.
Job Description
Responsibilities
- Manage and optimize Google Ads and Meta Ads campaigns.
- Monitor performance using Google Analytics 4, Google Search Console, and other analytics tools.
- Develop and execute SEO strategies, including keyword and key-phrase research.
- Optimize website and product content for both traditional SEO and AI-powered search / GEO.
- Manage and create content for Facebook, Instagram, TikTok, X, and YouTube.
- Create product photography, videography, social media content, and professional advertising videos.
- Edit short-form and long-form video content.
- Develop and improve website pages, product pages, and landing pages.
- Improve website conversion rates and customer experience.
- Develop email marketing, retargeting, and customer retention campaigns.
Requirements
- Google Ads
- Google Analytics 4
- Google Search Console
- SEO & AI Search Optimization / GEO
- Keyword & Key-Phrase Research
- Meta Ads Manager
- Facebook, Instagram, TikTok, X & YouTube
- Photography & Videography
- Video Editing & Ad Video Creation
- Website Development
Benefits
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
BoatEFX LLC
A leading manufacturer in boat trailer steps, graph mount systems, and boating accessories.
Salaries
Posted range
$55K/yr – $70K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
2 (67% of company)
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
34.6K
Monthly Google Ads Budget
$4.8K
Traffic Source Mix
Search
48.1%
Direct
4.1%
Social
26%
Paid
14.6%
Headcount Trend
Current headcount: ~3
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