Digital Marketing Specialist

Mechanicsburg, PA (On-site)

$52K/yr – $55K/yrMid LevelFull time

Posted 3 months ago

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Job Summary

Drive integrated marketing campaigns and content for a retail window & door brand, coordinating with Sales and Events to generate leads and grow reach.

  • Own planning, execution, and optimization of digital campaigns across social platforms and content channels.
  • Must-have: Bachelor’s degree in Marketing or related field and experience analyzing marketing performance.
  • Standout: Cross-functional collaboration with Sales, Events, and external vendors to support promotions.

Job Description

Responsibilities

  • Campaign & Lead Generation Support
  • Assist with planning, executing, and optimizing digital marketing campaigns across social media platforms
  • Support lead generation initiatives in partnership with Sales, Events, and Proximity Marketing teams
  • Monitor campaign performance and optimize for conversion and ROI
  • Content Creation & Social Media
  • Create engaging content including social media posts, blogs, email campaigns, website updates, and promotional materials
  • Manage and grow company social media channels while maintaining brand consistency
  • Identify trends and opportunities to increase reach and engagement
  • Develop and manage a content calendar
  • Project Coordination

Requirements

  • Bachelor’s degree in Marketing, Communications, Journalism, or related field (or equivalent experience)
  • Strong written and verbal communication skills
  • Excellent organizational and project management abilities
  • Experience analyzing marketing performance and campaign metrics
  • Familiarity with Microsoft Office, CRM platforms, analytics tools, and social media management software
  • Knowledge of digital marketing strategies and customer acquisition
  • Ability to thrive in a fast‑paced, evolving environment
  • Customer‑facing or sales support experience is a plus
  • Graphic design tool experience is a plus
The Birner Group, Renewal By Andersen logo

The Birner Group, Renewal By Andersen

At Renewal by Andersen we are looking to make a positive difference in the lives of homeowners, employees, and families in the communities we serve. We are proud to be part of Andersen Corporation, a company that has revolutionized the window and door business over the past 115 years. As the leader in window and door replacement, we gladly offer Renewal by Andersen's trusted Signature Service to our homeowners. And as a growing business, we are thrilled to create great opportunities for people to join us in our expansion and growth! Our company is a healthy and sustainable organization with a great culture where everyone works hard, has fun together, and delivers a customer experience worth telling others about.Be a Difference Maker. Be Renewal. Be You.

Founded in 1970
St Louis, Missouri, USA
17 employees (5 in marketing)