Responsibilities

• Serve as the day-to-day subject matter expert for Berkeley College's digital marketing ecosystem, proactively identifying opportunities to optimize campaign performance, improve user engagement, and advance institutional marketing objectives.
• Execute integrated digital marketing campaigns across paid, owned, and earned media s. channels.
• Coordinate campaign timelines, creative assets, approvals, and deployment schedules.
• Leverage AI-powered tools to enhance content creation, campaign optimization, reporting, workflow automation, and operational efficiency.
• Research and recommend emerging digital marketing technologies and AI solutions that improve campaign performance and audience engagement.
• Social Media Management: Manage institutional social media platforms.
• Develop and maintain a comprehensive social media content calendar.
• Create, schedule, publish, and optimize engaging organic content.
• Monitor audience engagement and respond appropriately in collaboration with internal stakeholders.
• Identify emerging social media trends and recommend innovative content opportunities.

Requirements

• 2–4 years of professional digital marketing experience.
• Experience managing organizational social media platforms.
• Knowledge of paid digital advertising and PPC campaign workflows.
• Experience using social media management and scheduling platforms.
• Working knowledge of: Google Analytics, Meta Business Suite, LinkedIn Campaign Manager
• Excellent written, verbal, and presentation skills.
• Ability to manage multiple projects in a fast-paced, collaborative environment.
• Proficiency in Microsoft Office Suite.
• Bachelor's degree in: Marketing, Marketing Communications, Digital Marketing, Business, or a related field.

Preferred

• Higher education marketing experience.
• Knowledge of SEO, website optimization, and CMS platforms.
• Familiarity with Canva, Adobe Creative Suite, or similar creative software.
• Experience utilizing AI-powered marketing tools (e.g., ChatGPT, Microsoft Copilot, Adobe Firefly, Google Gemini, or similar) to support content development, campaign optimization, reporting, and workflow efficiency.
• Demonstrated ability to evaluate and responsibly implement emerging marketing technologies while maintaining brand standards, accessibility, data accuracy, and ethical marketing practices.