Digital Marketing Specialist

Guilford, CT (Unknown)

Salary Not AvailableMid Level3+ years exp

Posted 2 weeks ago

Job Summary

Own and optimize paid and email campaigns across search, display, social and retargeting, coordinate with Creative Media, and deliver KPI reports to Marketing leadership.

Manage paid digital marketing campaigns (search, display, retargeting, paid social).
Support email marketing and content updates.
Build and distribute KPI reports to leadership.

Job Description

Responsibilities

Execute and track results for paid digital marketing campaigns including paid search, display advertising, retargeting, paid social and other campaigns as assigned.
Monitor and adjust digital campaign settings including, but not limited to, bid strategy, keywords, search terms, and impression share to achieve target cost per lead and cost per converted lead.
Brainstorm and recommend new campaigns/tests designed to improve overall digital marketing performance.
Support email marketing efforts, including building, scheduling, and sending email campaigns, updating email content, and monitoring campaign performance.
Coordinate with internal Creative Media team to develop appropriate ad copy and visual assets.
Leverage Analytics and BI platforms to update, maintain, and distribute digital marketing KPI reports to Marketing leadership.
Assist with updating/maintaining website content including website images, copy, and blog posts.
Remain current in digital marketing, social marketing, ecommerce, SEO, and web usability trends and best practices, as well as potential new channels/platforms.

Requirements

Bachelors’ Degree.
1-3 years’ experience in digital marketing and analytics is required.
Demonstrated working knowledge of, and proven success in the execution of digital marketing campaigns via Google Adwords, Microsoft/Bing Ads, and Meta
Significant experience with web analytics/reporting tools such as Google Analytics required.
Knowledge of/experience with Kentico CMS (or similar Enterprise CMS platforms) and Net Results/Paminga (or similar email marketing automation platforms) strongly preferred.
HTML, CSS, JavaScript knowledge a plus.
Highly proficient in Microsoft Office suite – Excel, PowerPoint, Word.
Comfortable working in an entrepreneurial, fast-paced environment where strategies or priorities can quickly shift as business needs warrant.
Must be exceptionally organized, highly detail oriented and have strong project management and communication skills.
Self-directed and motivated to manage priority workload is a MUST.

American Cruise Lines

Join a dynamic and fast-growing company that's making waves in the cruise industry. American Cruise Lines, the largest U.S. cruise company, operates the newest fleet of riverboats and small cruise ships in the country. Our mission is to provide guests with an exceptional cruise experience, made possible by the incredible talent and dedication of our employees.Each of our ships, holding between 100 and 200 passengers, offers a more intimate and personal travel experience. This allows us to deliver top-notch, customized service, perfectly aligned with our motto: Small Ship Cruising Done Perfectly. Our shipboard staff, some of the best professionals in the hospitality field, pride themselves on providing outstanding customer service. Supported by our corporate office, our crew ensures every passenger has an enjoyable and memorable journey.As we continue to grow, we're always on the lookout for hardworking, passionate individuals to join both our shipboard and corporate teams. Whether you’re stationed on land or navigating the rivers, American Cruise Lines promises a rewarding work experience. Be part of our exciting journey and make a difference in the world of small ship cruising.

Founded in 1991

Guilford, Connecticut, USA

1.5K employees (71 in marketing)

www.americancruiselines.com