Responsibilities

• Develop strategies and tactics to promote our company and drive qualified leads to our front door
• Deploy successful full-cycle marketing campaigns (start to finish)
• Experiment with a variety of organic and paid acquisition channels: content creation, paid ads, event management, publicity, social media, lead generation campaigns, and much more
• Oversee in-house and partner presentations, RSVPs, and event success
• Research and attend industry events - expos, networking events, etc.
• Produce valuable and engaging content for WeChat
• Build strategic partnerships with key industry players
• Measure and report performance of marketing campaigns, gain insight, and assess against goals
• Leverage AI tools to improve marketing efficiency and output

Requirements

• Have native-like fluency in Chinese speaking and writing
• Bring proficiency with Chinese social media platforms (WeChat and Xiaohongshu, etc.)
• Have strong time-management skills
• Have working knowledge of college applications/admissions process
• Have experience in marketing-related work (campus involvement, internships, etc)
• Stay up to date with the latest trends and best practices in marketing

Benefits

• InGenius Prep offers employees a competitive salary along with paid time off, healthcare, vision, dental, retirement options, parental leave, remote work flexibility, professional development and a fun, collaborative work environment.