Responsibilities

• Digital Strategy & Campaign Execution
• Develop and implement digital marketing strategies aligned with firm-wide marketing and business objectives.
• Plan, execute, and optimize digital campaigns across SEO/SEM, paid media, social platforms, email marketing, display advertising, and content syndication.
• Manage and optimize programmatic and paid advertising initiatives, including budgeting, targeting, and performance optimization.
• Website, Content & Experience Optimization
• Optimize website traffic, user experience, and conversion rates through SEO, content marketing, and CRO best practices.
• Partner with the portfolio marketing team to build and manage a digital content and distribution calendar aligned to brand messaging and priorities.
• Email & Marketing Automation
• Oversee the planning and execution of email marketing campaigns, partnering with the broader marketing team on list management, content development, segmentation, and deployment.
• Ensure consistent execution and optimization of email performance metrics.
• Analytics, Reporting & Optimization

• Measure, monitor, and report on digital marketing performance using KPIs and ROI analysis.
• Translate data and insights into actionable recommendations to improve campaign effectiveness and targeting.
• Leverage analytics tools to support continuous testing and optimization efforts.
• Collaboration & Enablement
• Collaborate with internal stakeholders and external agencies to develop creative assets and execute campaigns.
• Partner cross-functionally to support integrated marketing initiatives.
• Stay current on digital marketing trends, emerging technologies, and best practices.
• Market & Competitive Intelligence
• Conduct market research, competitor analysis, and customer segmentation to identify growth opportunities.

• Ensure compliance with relevant regulations and best practices across digital marketing activities.

Requirements

• Bachelor’s degree in Marketing, Digital Media, or a related field
• 5–7+ years of experience in digital marketing or advertising
• Strong understanding of digital channels, tools, and best practices
• Hands-on experience with SEO, lead generation, email marketing, and paid media
• Proficiency with web analytics and social media platforms
• Excellent analytical, communication, and project management skills
• Ability to collaborate across teams and manage multiple initiatives simultaneously
• Must be eligible to work in the U.S. with no current or future restrictions or sponsorship necessary
• TN visa accepted

Preferred

• Professional services or B2B experience preferred