Responsibilities

• Develop and manage agent-level Paid Search strategies aligned to business objectives, customer needs, budgets, and performance KPIs.
• Actively monitor campaign performance, budget pacing, bids, conversion trends, lead volume and quality, and other key indicators to identify issues and opportunities.
• Partner with agency teams on campaign setup, keyword and audience strategy, bidding, budgets, creative, landing pages, targeting, and ongoing optimization.
• Analyze performance across campaigns, markets, audiences, and tactics to understand what is driving results and recommend actions to improve efficiency and business outcomes.
• Develop and manage testing roadmaps across campaign structures, bidding strategies, audiences, creative, landing pages, and emerging search capabilities.
• Evaluate new search technologies, AI-driven capabilities, platforms, and tactics and determine opportunities for testing and broader program adoption.
• Hold agency and media partners accountable for proactive performance management, optimization, accurate execution, and measurable results.
• Support the development and execution of agent-level SEO strategies designed to improve organic search visibility, local discoverability, traffic, and consumer actions.
• Monitor SEO performance and identify opportunities and issues across technical SEO, local search, content, listings, and on-page optimization.
• Partner with internal teams and external vendors to prioritize and implement SEO improvements based on expected business impact.

Requirements

• Bachelor’s degree required.
• 3+ years of professional experience in digital marketing, digital media, Paid Search, SEO, or performance marketing.
• Demonstrated Paid Search expertise, including campaign strategy, setup, keyword strategy, bidding, budgeting, pacing, testing, optimization, and performance analysis.
• Experience with major search advertising platforms such as Google Ads and Microsoft Advertising, including familiarity with automated bidding, AI-powered campaign capabilities, and evolving search products.
• Strong understanding of SEO, including technical SEO, local search, keyword strategy, on-page optimization, content considerations, organic performance measurement, and search engine best practices.
• Strong understanding of digital performance metrics and the ability to diagnose performance issues and recommend appropriate actions.
• Experience developing structured testing strategies and using results to inform optimization and future investment decisions.
• Highly analytical with the ability to translate large or complex performance datasets into clear insights and recommendations.
• Experience managing media budgets and evaluating investment efficiency and business outcomes.
• Strong vendor and agency management experience, with the ability to challenge recommendations, provide strategic direction, and hold partners accountable for results.

Benefits

• Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
• Stay Well! Focus on you and your family’s health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
• Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
• Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!
• Take a Little “You” Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you!
• Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.
• Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.