Responsibilities

- Digital Strategy, Collaboration and Support - Work with Marketing team stakeholders to develop and execute the company’s digital marketing strategies. - Facilitate scheduling and planning for content, websites, and marketing technology enhancements. - Identify and implement opportunities to improve digital performance, user experience, and operational efficiency. - Content & Platform Management - The Marketing Managers will be responsible for content development and work with this administrator to publish and promote it for web, mobile, email, and social channels—ensuring brand consistency, accuracy, and alignment with business priorities. - Manage website functionality, updates, UX improvements, and performance monitoring. - Manage integrations with other systems including CRM and E-Commerce platform managed by other teams - Coordinate online work with the marketing team, editorial calendars, product launch plans, and integrated digital campaigns across platforms. - SEO / AI Search / Analytics - Support SEO strategy including keyword research, on-page optimization, technical SEO, and performance reporting. - Support emerging AI search visibility, structured data, and content optimization for new search behaviors. - Monitor analytics across platforms, providing insights and recommendations to improve traffic, engagement, and conversion. - Social Media Management & Listening - Serve as admin for corporate social media accounts and coordinate content updates - Work with outside resources to utilize social listening tools and processes to monitor conversations, identify trends, and protect brand reputation. - Track performance metrics, guide content optimization and audience targeting. - Marketing Automation and Lead Management - Collaborate with marketing managers to execute integrated digital campaigns that generate qualified leads. - Ensure CRM-facing data quality and alignment. - Support list segmentation, nurture programs, and campaign reporting. - Ensure CRM-facing data quality and alignment.