Responsibilities

• Develop and execute a comprehensive social media strategy that supports the organization's marketing and growth objectives.
• Create, schedule, and publish engaging daily content across Instagram, Facebook, TikTok, and YouTube.
• Design original graphics, videos, reels, stories, and other multimedia content that reflects the Recovery Associates Group and The Healed Mom brands.
• Develop and maintain a monthly content calendar featuring educational content, mental health awareness campaigns, organizational updates, seasonal messaging, and promotional initiatives.
• Grow brand awareness and increase followers through strategic, organic social media marketing.
• Promote Recovery Associates Group services, providers, community outreach events, workshops, and The Healed Mom Program.
• Monitor and professionally respond to comments, direct messages, and other audience interactions while fostering an engaged online community.
• Collaborate with leadership and clinical staff to ensure educational content is clinically accurate and aligned with organizational messaging.
• Assist with branding initiatives and maintain consistency in voice, messaging, and visual identity across all digital platforms.
• Develop and manage text message marketing campaigns to support patient engagement and organizational initiatives.

Requirements

• Professional experience managing social media accounts for a business, organization, nonprofit, student organization, internship, or freelance client or current enrollment in a Digital Marketing, Marketing, Communications, Public Relations, Graphic Design, or closely related degree program.
• Demonstrated ability to create original digital content using Canva, Adobe Express, CapCut, Adobe Creative Suite, or similar tools. Academic, internship, freelance, and professional work samples will be considered.
• Working knowledge of Instagram, Facebook, TikTok, and YouTube, including platform-specific content formats and engagement practices.
• Excellent written communication, editing, and proofreading skills.
• Ability to manage multiple projects, meet deadlines, and work independently in a remote environment.
• Strong organizational, planning, and time management skills.

Preferred

• Associate’s or bachelor’s degree in Digital Marketing, Marketing, Communications, Public Relations, Graphic Design, Journalism, or a related field, or current enrollment in an applicable degree program.
• Previous professional, internship, freelance, or academic experience in social media marketing, content creation, or digital communications.
• Experience creating short-form videos, including Instagram Reels, TikTok videos, and YouTube Shorts.
• Photography and videography skills.
• Familiarity with Meta Business Suite, Buffer, Hootsuite, Later, or another social media scheduling platform.
• Experience interpreting social media analytics and using performance data to improve content.
• Interest or experience in healthcare, behavioral health, wellness, community services, or nonprofit marketing.
• A portfolio or examples of social media posts, graphics, videos, campaigns, or other digital content.