Responsibilities

• Build the strategy
• Develop AXIA GeoCapital's social media and digital marketing strategy from the ground up
• Establish and grow social profiles for the company and individual properties
• Develop distinct positioning, audiences and content strategies for commercial and residential assets
• Create quarterly and monthly content and campaign plans tied to leasing and occupancy objectives
• Identify new platforms, formats and marketing opportunities as the portfolio grows
• Create and publish content
• Develop original content for Instagram, TikTok, Facebook, LinkedIn, YouTube and other relevant platforms
• Visit properties to capture photo and video content
• Produce property tours, amenity showcases, neighborhood content, tenant and resident stories, construction and renovation updates, short-form video and other creative concepts

Requirements

• Bachelor's degree in Marketing, Business, Communications or a related field
• Approximately 3–5+ years of professional experience in social media, digital marketing, content or a related role
• Demonstrated experience taking ownership of social media or digital marketing strategy
• Strong content creation skills across both photo and video
• Excellent writing and communication skills
• Understanding of paid social media, digital advertising and lead generation
• Strong analytical skills and the ability to connect marketing activity to business results
• Comfortable working independently and taking projects from idea through execution
• Organized, proactive and able to manage marketing across multiple properties simultaneously
• Comfortable spending time on location at properties and occasionally traveling to AXIA properties, as needed for content creation and marketing initiatives

Preferred

• Experience in commercial real estate, office, multifamily residential real estate, property management, hospitality or another location-based business is strongly preferred.
• Experience marketing lease-up properties, office space, apartment communities or other real estate assets is particularly valuable.
• Working knowledge of tools such as Meta Ads Manager, Google Analytics, Canva, Adobe Creative Suite, CapCut or similar platforms is a plus.

Benefits

• Bonus based on performance
• Competitive salary
• Paid time off