Digital Marketing & Performance Manager

Responsibilities

• Paid media performance across both brands: leading the internal brief, budget recommendations, testing agenda and performance review, while working with specialist agency partners on planning, buying and optimisation across paid digital channels.
• Website performance and evolution: setting priorities for UX, conversion, forms and lead capture, managing web development partners, and helping shape any future website migration or redevelopment.
• SEO and search performance: overseeing the technical and performance side of SEO with specialist partners, while the Marketing Managers retain ownership of content, messaging and editorial priorities.
• Measurement and reporting: ensuring tracking, tagging, attribution, GA4 and dashboards give us a reliable view of performance, including cost per qualified lead and the quality of enquiries generated by each channel.
• Digital systems and integrations: ensuring our websites, CRM, forms and marketing platforms connect reliably, data flows correctly, and the underlying systems support the customer journey.
• CRM technical support: overseeing the system architecture, integrations, tracking, data quality and reporting needed to support CRM activity, while the Marketing Managers retain ownership of email strategy, nurture approach, messaging and customer communications.
• Ensuring digital measurement and data collection remain compliant with relevant privacy, consent and regulatory requirements.
• Agency and supplier management: acting as the informed internal digital lead across media, web and SEO partners — setting clear briefs, reviewing recommendations and performance, connecting activity across suppliers and helping us get the best from those relationships.
• The Marketing Managers own the marketing plan, audiences, messaging, CRM communications and PR for their brands. This role brings the specialist digital knowledge to translate those plans into effective paid media, website performance, measurement and connected systems, working with external experts where they add value.

Requirements

• At least five years of experience in digital marketing, performance marketing or digital experience roles, either agency-side or client-side, with clear responsibility for performance and commercial outcomes.
• Strong paid media knowledge, with enough platform and commercial understanding to assess media plans, interrogate performance, challenge optimisation decisions and make sound budget recommendations with specialist partners.
• Strong understanding of website optimisation, UX, conversion and SEO, with experience briefing, managing or working alongside development and specialist partners.
• Strong understanding of analytics and measurement, including GA4, tracking, tagging, attribution and dashboards, with the ability to identify gaps and judge whether the setup and reporting are fit for purpose.
• Good understanding of CRM and marketing technology, particularly integrations, data flows, segmentation capability and reporting. This is not an email-content or CRM-communications role.
• Experience managing external agencies, suppliers or client relationships in a collaborative and commercially aware way.
• Able to turn digital performance data and specialist recommendations into clear decisions for colleagues who are not digital specialists.

Preferred

• Agency-side experience in performance media, digital strategy, digital experience or client leadership.
• Experience in a considered, high-value category such as property, healthcare, private education, luxury or financial services.
• Experience working across more than one brand, reporting tools, and close collaboration with Sales and a lead-management pipeline.
• Collaborative by nature and comfortable working as the internal digital expert alongside Marketing Managers and specialist agency partners.
• Commercial and practical: happy to work closely with the detail, while recognising when external specialist Comfortable working in a small team where priorities are visible and the impact of the role can be seen quickly.