Responsibilities

• Capture high-quality photography and videography of inventory, events, team members, and behind-the-scenes operations to support marketing efforts.
• Plan, shoot, and produce video content tailored for platforms such as Facebook, Instagram, TikTok, YouTube, and email campaigns.
• Edit multimedia content, including photo retouching, video editing, audio balancing, color correction, and formatting for various platforms.
• Develop engaging social media content, including reels, stories, posts, and short-form videos that align with APAA’s brand voice.
• Manage and execute social media publishing, including scheduling, posting, monitoring engagement, and responding as appropriate.
• Collaborate with the Marketing Director on campaign strategy, ensuring multimedia content supports marketing and sales initiatives.
• Maintain and execute social media calendars, ensuring consistency, timeliness, and alignment with auction schedules.
• Analyze content and campaign performance using analytics tools and adjust strategies to improve engagement and conversion.
• Design compelling digital assets that promote auctions, events, and brand awareness.
• Identify trends in social media, photography, and video to keep APAA’s content fresh, relevant, and competitive.
• Research and capitalize on market opportunities, holidays, special events, and anniversaries to increase visibility and profitability.
• Suggest and implement new strategies for attracting prospective customers, including promotions, competitions, and campaigns.
• Support marketing and sales objectives by planning, developing, implementing, and evaluating advertisements; participate in presentations and trade shows as needed.
• Work cross-functionally with departments to gather content and ensure accurate representation of inventory and services.
• Maintain organization of digital assets, including file management, storage, and accessibility for marketing use.

Requirements

• Associate's degree in marketing, business, or related field preferred but not required
• Experience in online marketing and social media strategy
• Demonstrated success designing interactive applications or networking platforms
• Proficiency in MS Office and Google Workspace applications
• Valid Alaska driver’s license
• Ability to pass a background and reference check
• Knowledge, Skills & Abilities: Strong proficiency in photography and videography, including camera operation, lighting, and composition
• Knowledge, Skills & Abilities: Demonstrated ability to use programs such as Photoshop, Adobe Premiere, CapCut, and other multimedia editing tools
• Knowledge, Skills & Abilities: Proven experience in video production, editing, and social media content creation
• Knowledge, Skills & Abilities: Knowledge of Meta platforms, including Facebook, Instagram, and Meta Ads
• Knowledge, Skills & Abilities: Experience with platforms such as YouTube, TikTok, LinkedIn, and emerging social channels
• Knowledge, Skills & Abilities: Strong proficiency with Dropbox, CRM tools, analytics platforms, Google AdWords, and similar applications
• Knowledge, Skills & Abilities: Proven experience in marketing and social media roles
• Knowledge, Skills & Abilities: Strong interpersonal communication, multitasking ability, and adherence to deadlines
• Knowledge, Skills & Abilities: Solid understanding of marketing principles with excellent customer engagement skills
• Knowledge, Skills & Abilities: Highly organized, detail-oriented, and customer-focused
• Knowledge, Skills & Abilities: Strong knowledge of market research techniques and industry databases
• Knowledge, Skills & Abilities: Ability to maintain confidentiality and manage sensitive data appropriately
• Knowledge, Skills & Abilities: Positive, collaborative, and solution-focused approach

Nice to Have

• Experience with platforms such as YouTube, TikTok, LinkedIn and emerging social channels
• Proficiency in CapCut or similar multimedia editing tools
• Experience in marketing and social media roles beyond minimum requirements

Benefits

• 401(k) with company matching
• Employee Health, Dental, and Vision Insurance
• Employer-funded short-term & long-term disability
• Employer-funded life insurance
• Paid time off and paid holidays
• Employee Assistance Program
• Employee discount
• Professional development assistance
• Referral bonus program