Digital Marketing Manager/Assistant Director of Admission

Massachusetts, USA (On-site)

$60K/yr – $70K/yrSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive a school-wide digital presence and admissions support for a boarding school, balancing marketing, content creation, and student/family engagement.

  • Own website operations, content creation, and social media for the school
  • Must-have: 3-5 years in digital marketing with mobile media production
  • Standout: role intersects admissions, advising, and after-school programs

Job Description

Responsibilities

  • Lead the day-to-day operation of and content creation for the school’s website
  • Manage content calendar, create and source content (photo, video, and text), lead brainstorms, and post content to social media
  • Create and manage a library of photography and videography assets
  • Monitor key website and social media performance metrics
  • Identify digital marketing and social media trends
  • Conduct prospective student and family interviews
  • Serve as a prospective family’s primary point of contact; Cultivate a relationship with them
  • Evaluate applicants’ folders; Serve on admission committees
  • Assist with in-person and virtual admission events
  • Serve as an advisor to current students

Requirements

  • Bachelor’s degree required; 3-5 years of experience in digital marketing required; experience with mobile media production required; experience in an admission office preferred; experience in coaching and/or playing interscholastic athletics preferred; knowledge of independent and/or boarding school life preferred
  • Must be a self-starter and work independently; must have strong organizational skills with a high attention to detail; must possess the ability to make decisions when ambiguity exists; must have excellent verbal and written communication skills; must be able to interact professionally and work collaboratively and collegially in a group setting; must be committed to working in a diverse community; must enjoy working with young people in a boarding school environment; must have a valid driver’s license, and current passport, and successfully complete a CORI/fingerprinting check.

Preferred

  • experience in coaching and/or playing interscholastic athletics preferred
  • knowledge of independent and/or boarding school life preferred
  • experience in an admission office preferred

Benefits

  • Campus housing may or may not be available
The Governor's Academy logo

The Governor's Academy

The Governor's Academy is the oldest boarding school in New England. We prepare students for a successful future while celebrating the traditions of a long history. Since our founding days, students have grown into the kind of leaders who put the needs of the wider world before their own. Our earliest graduates helped shape a young nation, among them, a Revolutionary War hero, a naval commander, and a signer of the Declaration of Independence.Today, while much has changed, the heart of what we do is the same. We are educating the leaders of tomorrow. The Governor's experience provides students in grades 9 – 12 with the tools they need to become citizen leaders of the world.

Knights Crossing, Massachusetts, USA
188 employees (13 in marketing)

Traffic Signals

Monthly Visitors
9.2K
Monthly Google Ads Budget
$11.1K
Traffic Source Mix
Search
49.6%
Direct
40.6%
Referral
4.5%
Social
4.3%
Paid
0.9%

Headcount Trend

Current headcount: ~188

Marketing Team

Marketing Team Size
8 (4% of company)

Recent News