Responsibilities

• Lead and develop the digital marketing team – establish clear priorities, goals, and accountability; coach direct reports; and build a high-performing, increasingly self-sufficient team of digital channel leaders.
• Provide strategic and operational leadership across digital channels – translate business and product priorities into digital action, guide channel strategy and execution, and develop specialists’ abilities to make independent strategic decisions.
• Partner across Marketing – collaborate with peer Marketing Managers and the Director of Marketing to align priorities, identify opportunities and risks, incorporate digital considerations into broader marketing decisions.
• Guide Digital Strategy & Channel Performance – Lead CRM, email, web, & app strategy; ensure specialists understand business needs, digital trends, guest behavior, and channel opportunities; and guide priorities and optimization to improve performance.
• Translate Insights into Action – Use marketing analytics, channel and partner insights to identify opportunities, make decisions, and optimize digital activity toward business results.
• Stakeholder Alignment – Collaborate with Steamboat and Alterra Mountain Co. partners to guide digital platform decisions, communicate implications, and support implementation while protecting the guest/user experience.
• Own Paid Media Strategy & Performance – Lead the strategic direction, briefing, execution, optimization, and measurement of $1.0 - $2.5M in paid media campaigns each fiscal year, using contracted media buying and creative resources as executional extensions of the Steamboat Marketing team.
• Use Performance Insights – Partner with the Marketing Analytics team and external media partners to understand media effectiveness, guest trends, and business performance insights; translate findings into strategic decisions, channel optimization, and improved business results.
• Apply Brand Strategy Across Digital Channels – Demonstrate an intimate understanding of the Steamboat brand and translate brand strategy into effective digital experiences, campaigns, and channel execution in close collaboration with the Content/Brand Marketing Manager and creative partners.
• Contribute to Campaign Strategy & Activation – Bring digital, audience, and performance expertise to campaign development and ensure campaigns are effectively translated into digital channel plans and execution.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Journalism, or a related field.

Preferred

• 5-8 years of experience in marketing—preferably in the resort, hospitality, travel, or outdoor recreation industries.
• 2-5 years of experience leading a team – with a proven track record of high levels of retention and engagement
• Demonstrated ability to apply brand strategy across digital channels.
• Experience managing digital channels – paid media, website, email, & app.
• Experience in audience segmentation, and customer journey strategy.
• Highly organized with strong relational skills and the ability to manage multiple moving projects simultaneously.
• Proficiency in Sitecore, Adobe Creative Suite, Figma, ClickUp, Adobe Analytics, and Microsoft Suite.
• Intermediate skiing or snowboarding ability.