Digital Marketing Manager

Responsibilities

• Own the performance of the website, SEO, PPC, paid social and organic social channels.
• Build the digital plan for each campaign with the Senior Campaign Marketing Manager: landing pages, paid search and social support, retargeting and tracking, in place before launch.
• Run always-on demand capture across search and PPC so that buyers looking for our solutions between campaigns still convert, feeding the same pipeline reporting.
• Own website governance and continuous optimisation: A/B testing, landing page improvement, user journeys and conversion rates.
• Own keyword strategy and SEO best practice across the site, working with Campaign Marketing Executives so campaign content is built to rank.
• Manage agency relationships across website development, SEO and paid media, holding them to output and efficiency.
• Own analytics and tracking (GA4, SEMRush, conversion tracking) so digital reporting is trusted and campaign attribution works.
• Report digital performance in campaign terms: pipeline contribution, conversion rates and cost per opportunity, alongside channel diagnostics.
• Provide day-to-day guidance and development to the Digital Marketing Assistant.

Requirements

• Four or more years of hands-on digital marketing experience in a B2B environment.
• Proven management of Google Ads and paid social campaigns with budget accountability.
• SEO and website optimisation experience, including landing page and conversion work.
• Strong analytics capability across GA4 and SEMRush or equivalent tools.
• Experience managing external agencies and holding them to performance.
• Experience reporting digital performance against pipeline or revenue goals, not just channel metrics.

Preferred

• Background in managed services, technology or professional services marketing.
• Experience connecting web activity to Dynamics 365 or a similar CRM for lead tracking.
• Experience with A/B testing and conversion rate optimisation tooling.