Digital Marketing Manager

Responsibilities

• Own the digital plan for driving covers across every site comprising restaurants, bars, and delicatessens
• Own the paid social strategy, budget, and tracking (Meta, TikTok, LinkedIn)
• Plan, run, and optimise Google Ads for bookings and private dining enquiries
• Keep our online presence across third parties, such as Google Business Profile and TripAdvisor, fresh and up to date
• Own CRM: guest segmentation and automated journeys as well as campaigns, ensuring data remains GDPR compliant
• Manage our website content, running regular updates and managing booking widgets
• Run on-page and off-page SEO
• Manage our guest WiFi: keep it running, check data capture and quality, and run campaigns
• Manage wider third-party platforms including but not limited to: Deliveroo, Toggle, EatClub
• Work with the Marketing Director to implement a smart digital loyalty offering

Requirements

• 3+ years in digital marketing, ideally in restaurants, hospitality, or food and drink
• Experience with an email/CRM platform (Airship a plus) and GDPR basics
• Comfortable with a website CMS, SEO, and Google Business Profile
• Hands-on with Meta Ads Manager, Google Ads, GA4, and Tag Manager
• Confident building relationships with operational teams and chefs
• Commercially minded and organised: can run many channels and support several sites in a small team

Preferred

• E-commerce experience with Shopify, or a clear interest in growing it
• Experience with restaurant booking and guest platforms such as SevenRooms and OpenTable
• Multi-site marketing experience

Benefits

• Salary of £40k plus discretionary bonus scheme
• 28 days of annual leave, increasing with service
• Staff discount, redeemable across Lina Stores
• Staff meals provided during working hours
• Staff parties and team events
• Work from our London restaurants