Responsibilities

• Collaborate with internal team members to optimize the website, CMS, CRM, and email marketing platforms.
• Guide digital marketing, SEO, SEM, and paid media strategies, partnering with agency teams to execute, optimize, and drive performance..
• Manage social media strategy and content planning to ensure alignment with brand voice and campaign goals.
• Analyze digital performance metrics and optimize campaigns.
• Ensure security, accessibility, and compliance of digital platforms.
• Manage relationships with digital agencies and technology vendors.
• Regular, reliable full-time attendance as scheduled.
• The employer may modify or assign additional duties at any time, as determined by leadership, to support Visit Panama City Beach’s mission and marketing objectives.
• Performs other related duties as assigned.

Requirements

• Bachelor’s degree from an accredited college or university in digital marketing, marketing, information systems, communications, or a related field.
• Experience in digital marketing, website management, CRM administration, or digital advertising.
• Demonstrated experience managing websites, CMS platforms, CRM systems, and digital campaigns.
• Experience managing digital agencies and technology vendors.
• Must maintain strong interpersonal and communication skills when dealing with the public.
• Must be able to speak, write, and comprehend the English language.
• Possession of or ability to obtain a valid Florida driver’s license upon offer of employment with a driving record acceptable to the PCB/CVB Driving Policy and insurance program.
• Knowledge of digital marketing platforms, including web, CRM, email, and paid media.
• Knowledge of SEO, SEM, analytics, and performance optimization.
• Knowledge of digital accessibility, security, and compliance standards.

Benefits

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Paid time off
• Vision insurance