Responsibilities

• Partner with Product Managers, Industry Managers, and Suppliers to develop and report on targeted marketing plans by industry team
• Define goals and strategic initiatives
• Conduct market analysis
• Define customer segments and determine target markets
• Build presentation decks and present market insights, analysis, and consultation on the execution of strategic initiatives to supplier partners
• Develop value propositions and messaging frameworks
• Serve as the marketing lead for Personal Care and Nutrition, translating PCN market insights, formulation trends, and supplier strategies into effective customer-facing campaigns; executes plans to create demand and/or brand awareness
• Analyze the most effective marketing channels for strategic execution of product lines and industries
• Launch channel activities (SEO, AEO, PPC advertising, email, social media, phone campaigns, etc.) to drive digital engagement, traffic, conversions, and/or market insights
• Develop new content to drive customer traffic and conversions for existing and new product lines, industries, and trends

Requirements

• Bachelor’s degree from a fully accredited four-year institution or equivalent work experience required
• 5+ years of experience in strategic marketing, management, and direct sales, preferably as a Market Analyst, Technical Salesperson, Product Manager, or equivalent
• Strong knowledge and experience using PC and Windows operating systems
• Strong knowledge and experience working with MS Office Suite, with advanced Excel skills
• Expertise in developing and executing marketing strategies, primarily online across all digital marketing channels
• Excellent ability to solve complex and challenging situations
• Strong written and verbal communication and active listening skills
• Ability to adapt behavior and communication style to effectively interact with others when addressing challenges and objectives
• Knowledge of marketing strategies and proper short- and long-term execution
• (Preferred) 3+ years of experience in a technical or business capacity within the personal care and/or food and beverage formulation industries

Preferred

• (Preferred) 3+ years of experience in a technical or business capacity within the personal care and/or food and beverage formulation industries

Benefits

• Available employee benefits include health, vision, dental coverage, along with industry-leading retirement and time off programs.
• Strong work/life flexibility .
• To be surrounded by an inclusive team who is collaborative and committed to the achievement of the company.
• To be rewarded for your contributions with a targeted annual company bonus and annual salary reviews .
• Competitive pay and benefits.
• Total Rewards package that includes market aligned pay and incentives as well as a diverse benefits offering to support our employees’ physical, emotional, and financial wellbeing.