Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training.
• Seven years of related experience or an equivalent combination of education and experience.
• Deep specialized (SME) and/or broad knowledge within the marketing (or related) discipline.
• Sound and comprehensive understanding of business, organizational strategies and managing a process.
• Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services.
• Ability to lead projects of significant complexity and risk exposure Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities.
• Sophisticated analytical skills and the ability to solve complex technical and business problems Ability to influence others to adopt a new perspective.
• Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry.

Preferred

• Master's degree or MBA and previous experience in the banking industry.
• Experience developing digital marketing strategies that drive traffic and conversions.
• Demonstrated ability to apply agile marketing methodologies and processes to large enterprise, cross-functional teams.
• Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment.
• Working knowledge of American Disabilities Act (ACT) compliance requirements
• Experience with Adobe products (AEM, Test and Target, Audience Manager, AEP, Adobe Cloud, and CJA/Adobe Analytics)
• Experience with API development, ad servers, dynamic tag managers, market automation platforms, content management systems, A/B multivariate testing and personalization tools.
• Excellent understanding of Figma and ability to code templates, revise modular layouts and provide both strategic and technical direction to web developers.

Benefits

• General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position.
• Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates.
• Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays.
• Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan.