Responsibilities

• Execute and optimize digital marketing programs across email, social media, website, landing pages, and marketing automation channels.
• Build, deploy, and manage Pardot email campaigns, nurture programs, audience segmentation, forms, and automated workflows.
• Manage day-to-day social media execution, publishing, and promotion in support of marketing campaigns and business objectives .
• Coordinate website , landing page , and SEO activities to improve visibility, engagement, and conversion performance.
• Establish campaign tracking, attribution, quality assurance, and reporting processes to ensure accurate performance measurement.
• Monitor campaign, channel, and funnel performance; identify opportunities to improve engagement, conversion, and marketing ROI.
• Conduct A/B testing and ongoing optimization across digital channels and customer touchpoints.
• Prepare performance dashboards, reports, and actionable insights for marketing stakeholders.
• Partner with Growth Marketing, Content, Creative, Product Marketing, and Marketing Operations to ensure successful execution of integrated marketing initiatives.
• Maintain digital marketing best practices, documentation, processes, and standards that improve operational efficiency and scalability.

Requirements

• Bachelor’s degree in Marketing , Communications, Business, or a related field, or equivalent relevant professional experience.
• 4+ years of experience in digital marketing, marketing automation, demand generation, growth marketing, or a related discipline.
• Hands-on experience building and executing email marketing and automated nurture programs.
• Experience managing organic social media programs and supporting paid social campaigns.
• Experience executing digital campaigns across multiple channels.
• Experience using a CRM and marketing automation platform to support campaign execution and reporting.
• Working knowledge of campaign measurement, lead flow, conversion metrics, and marketing funnel performance.
• Experience creating or maintaining marketing reports and using performance data to recommend improvements.
• Familiarity with website analytics, landing-page optimization, SEO, and conversion-rate optimization.
• Strong project-management and organizational skills, with the ability to manage multiple priorities and deadlines.

Preferred

• Experience in B2B SaaS, healthcare technology, life sciences, clinical research, healthcare data, or another complex B2B environment.
• Hands -on experience with Salesforce Account Engagement, formerly Pardot.
• Salesforce Certified Marketing Cloud Account Engagement Specialist, formerly Pardot Specialist, strongly preferred.
• Additional Salesforce Account Engagement or Salesforce certifications are a plus.