Responsibilities

• Maintain and expand our buying guides, comparison pages, and product content with verified, accurate claims. Every claim needs a source — at our price point, a wrong spec erodes trust and inaccurate pricing actively damages how AI engines recommend us.
• Understand that AI-driven product discovery (ChatGPT, Perplexity, Google AI Overviews) is reshaping how customers find us. The Director owns GEO strategy, but you'll be in those conversations and your content work directly feeds it — how you structure a buying guide, what claims you make, and whether the data is accurate all affect whether AI engines cite us or a competitor.
• Collaborate with the Social Media Manager on content that bridges organic and conversion-focused channels
• Serve as the day-to-day point of contact with our performance agency. Strategic escalations go through the Director, but you're expected to push back when something doesn\'t add up — not just relay messages.
• Review creative briefs, ad copy, and assets — email templates, ad creative, and landing pages. Leave detailed feedback and confirm that requested changes were actually implemented before anything goes live. The Director retains final approval, but your review is the first line of quality control.
• Attend weekly design review meetings with our web design agency and provide feedback on UX, content, and brand consistency. You won\'t own the redesign project, but you\'ll represent the marketing perspective in the room.
• Coordinate cross-channel messaging so email, paid, and organic tell the same story.
• Read the agency\'s weekly performance reports and come with questions. If they report an incremental ROAS number for a channel, you should know what that means, how it\'s modeled, and whether the trend supports the spend level. You won\'t own the measurement framework — but you can\'t collaborate on strategy if you don\'t understand how performance is being measured.
• Oversee agency execution in Klaviyo — review flow performance, segmentation logic, and campaign results with a critical eye. You won\'t build the flows, but you need to know when a flow is underperforming, when a segment doesn\'t make sense, and when the agency\'s reporting doesn\'t match what you see in the platform.
• Own the campaign calendar and coordinate timing across paid media, email, product launches, and promotions — you\'re the person making sure the agency\'s ad schedule, the email cadence, and the site experience are all telling the same story at the same time

Requirements

• 3-5 years in DTC ecommerce marketing, with hands-on execution across content and campaign management
• Proficiency with Klaviyo (flows, segmentation, reporting) and Shopify Admin (discounts, product management, basic operations)
• You need to evaluate whether an agency\'s email/SMS execution is actually performing — not just take their word for it — and tell the difference between a working and a broken promotional setup without needing someone else to check
• Strong writing skills — you\'ll be creating content that needs to be factually precise and persuasive at an $8K+ price point
• Analytical rigor — you can navigate GA4 beyond surface-level dashboards and understand why a metric might be wrong
• Technical literacy — you should be comfortable enough with the technical layer to identify when something is broken (a tracking tag isn\'t firing, a discount isn\'t applying correctly) and articulate the problem clearly so it can be fixed
• Demonstrated ability to go deep: you synthesize complex information before acting, not after
• You already use AI tools in your daily workflow — not because someone told you to, but because you wanted to work smarter
• You\'re a natural optimizer who looks at any manual process and thinks "there has to be a better way" — but you also know when a guardrail exists for a reason
• You would rather be right slowly than wrong quickly. You read the full brief, ask the clarifying question, and then execute with confidence

Preferred

• Experience marketing high-AOV products ($1,000+)
• Familiarity with GEO (Generative Engine Optimization) or a clear point of view on how AI is changing product discovery
• Experience working alongside a performance agency
• CRO experience or strong intuition for why visitors convert or don\'t
• Comfort diagnosing technical issues in a browser
• Any level of technical building ability (HTML, CSS, Liquid, JavaScript, Python)

Benefits

• A fully remote work environment that was rated a Great Place to Work® 2025-2026
• Flexible hours and attractive PTO schedule
• Opportunities to grow with the company and shape its ecommerce future
• A pivotal role at one of America\'s fastest-growing companies—on a mission to help people feel better, look better, and live longer.