Responsibilities

• Lead the development and execution of SEO & GEO/AEO strategies, including keyword research, content mapping, on-page optimization, and technical recommendations.
• Develop content strategies and editorial frameworks aligned to audience intent, search behavior, and campaign goals.
• Identify opportunities to expand organic visibility through new content creation, content optimization, and site architecture improvements.
• Partner with BG Creative and Web teams to ensure content is optimized for both search performance and user experience.
• Conduct ongoing SEO & GEO/AEO audits and performance analysis, proactively identifying opportunities for growth.
• Keep up-to-date with the latest SEO/GEO trends, algorithm updates, and emerging technologies to continuously refine technical SEO & GEO/AEO strategies.
• Maintain and optimize tracking in core GEO/AEO platforms, including but not limited to SEMRush & Data for SEO
• Collaborate with Marketing Analyst & other team members to ensure that developed content has maximum AI visibility.
• Report and present progress on AI search visibility to executive stakeholders and clients
• Analyze and improve site speed, mobile responsiveness, and core web vitals (e.g., LCP, FID, CLS) to ensure optimal performance for both users and search engines; Use tools like Google Search Console and PageSpeed Insights.

Requirements

• Bachelor’s degree or equivalent relevant experience in marketing, communications, or a related field
• 3–5+ years of experience in SEO, content strategy, and digital analytics
• 1-2 years of experience in GEO/AEO
• Strong expertise in Google Analytics (GA4), Google Tag Manager, and CRM integrations (e.g., Slate & HubSpot)
• Demonstrated experience with SEO & GEO/AEO tools
• Experience developing and executing content strategies aligned to search intent and user journeys
• Understanding of technical SEO & GEO/AEO principles (site structure, indexing, page performance, etc.)
• Experience in conversion tracking, attribution modeling, and performance analysis
• Ability to translate data into clear insights and actionable recommendations
• Strong client communication skills with experience leading strategic conversations

Preferred

• Bonus if you have experience working with clients in Education and or Senior Living.

Benefits

• Health / Dental / Vision
• We take care of our employees by supporting their health and wellness, both at work and at home. That’s why we offer full coverage health care in addition to dental, 20/20 Vision, and both long-term and short-term disability insurance.
• Early Friday
• Self Care Days
• Full-time employees get five self-care days per year for personal activities, emergencies, or religious holidays. Part-time employees are also eligible for self-care days, adjusted based on their work schedule.
• Professional Development
• End of Year Bonuses
• Office That Lives Up to the Hype
• Merch / Company Store
• Location Perks