Responsibilities

• Own and manage Search Engine Marketing across our three internal brands
• Develop and execute SEO strategies to improve rankings, traffic, and conversion rates
• Plan, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads, and related platforms
• Manage and scale paid social advertising across platforms such as Meta, TikTok, LinkedIn and others as needed
• Conduct keyword research, competitive analysis, and ongoing performance optimization
• Collaborate with internal teams (content, design, web, analytics) to align messaging and landing pages
• Monitor budgets, bids, and pacing to maximize ROI
• Track, analyze, and report on performance using analytics tools and dashboards
• Stay current on platform updates, algorithm changes, and best practices

Requirements

• 3+ years of experience in SEM, SEO, and paid media management
• Proven success managing PPC and paid social campaigns with measurable results
• Strong understanding of SEO best practices, technical SEO, and content optimization
• Experience with tools such as Google Ads, Google Analytics, Search Console, Meta Ads Manager, and SEO platforms (SEMrush, Ahrefs, or similar)
• Analytical mindset with the ability to translate data into action
• Comfortable managing multiple brands simultaneously
• Self-starter who thrives in a fast-paced marketing environment

Preferred

• Experience marketing B2B services or SaaS
• Familiarity with conversion rate optimization (CRO) and landing page testing
• Agency or in-house marketing experience (or both)

Benefits

• Medical, Dental, Vision & Life Insurance
• 401K, Short- and Long-Term Disability, Accident & Critical Illness
• Paid Vacation time that increases with longevity
• 6 paid holidays (NY Day, Memorial Day, 4th of July, Labor Day, Thanksgiving and Christmas)
• Free yoga on-site twice a week
• Free monthly visits to a local Chiropractor and so much more!