Responsibilities

• Design and execute integrated digital marketing campaigns across multiple platforms including social media, search engines, email, and display advertising.
• Manage paid advertising campaigns using Google Ads (formerly Google AdWords), Facebook Advertising, and other paid media channels to maximize ROI.
• Conduct keyword research and utilize SEO tools to optimize website content for improved search engine rankings and organic traffic growth.
• Oversee website management using content management systems like WordPress; ensure site updates, performance improvements, and user experience enhancements.
• Implement conversion optimization strategies by analyzing user behavior through web analytics reporting tools such as Google Analytics and Google Tag Manager.
• Develop engaging content for various channels including blogs, social media posts, email newsletters, and landing pages that align with brand voice and marketing goals.
• Monitor campaign performance using analytics tools; generate detailed reports on web analytics, marketing metrics, and campaign effectiveness to inform future strategies.

Requirements

• Proficiency with SEO tools, SEM (Search Engine Marketing), paid search marketing, and web analytics reporting platforms such as Google Analytics.
• Strong knowledge of digital marketing channels including social media marketing, social media advertising campaigns, email marketing, and paid advertising campaign management.
• Technical proficiency in website management with experience in HTML, CSS, Adobe Photoshop, Adobe Creative Suite (Photoshop, Illustrator), and content creation tools.
• Experience with marketing automation platforms to streamline campaigns and nurture leads effectively.
• Ability to conduct keyword research and perform performance marketing to optimize campaigns continuously.
• Skilled in copywriting for digital content that is compelling and aligned with brand messaging.
• Familiarity with website management systems like WordPress; understanding of website optimization techniques for enhanced user experience.
• Strong analytical skills with the ability to interpret data from web analytics tools to measure success and identify opportunities for improvement.
• Excellent project management skills with the ability to coordinate multiple campaigns simultaneously while meeting deadlines.

Benefits

• Flexible schedule
• Health insurance
• Paid time off