Responsibilities

• Lead PPG's Digital Marketing Center of Excellence, setting a vision for scalable, data‑driven marketing operations across U.S. and European units.
• Design, implement, and refine B2B demand generation with a focus on ABM and lifecycle nurture.
• Act as the enterprise vantage point to identify recurring execution gaps and translate insights into concrete improvements.
• Develop standards, playbooks, and frameworks that improve consistency and speed while allowing unit flexibility.
• Define and execute a global digital marketing strategy grounded in data, customer insights, and business objectives.
• Build a performance driven culture using KPIs, attribution, and ROI tracking.
• Translate analytics into actionable insights and executive level storytelling to demonstrate impact.
• Lead SFMC strategy, adoption, and execution across multiple business units.
• Provide strategic direction and oversight of SFMC execution with technical and campaign teams.
• Design and scale automated customer journeys (lead nurture, lifecycle, ABM).
• Standardize lead management processes (scoring, routing, SLAs) in alignment with commercial excellence.
• Establish governance, best practices, and enablement to drive platform adoption and data integrity.
• Partner with IT and CRM to ensure integration and scalability.
• Oversee marketing operations by guiding teams executing campaigns, workflows, and governance.
• Manage and optimize the marketing technology stack (SFMC, CRM, DAM, CMS).
• Build and scale analytics frameworks and dashboards for marketing‑to‑revenue visibility.
• Drive continuous optimization through performance insights and test‑and‑learn approaches.
• Identify and scale AI marketing capabilities (personalization, content, predictive insights).
• Evaluate, pilot, and scale AI use cases with measurable impact on performance, efficiency, or personalization.
• Embed AI into campaigns, analytics, and customer journeys.