Responsibilities

• Attract — Search & Visibility
• Own on-page and technical SEO strategy across payscale.com : keyword strategy, content structure, internal linking, site health
• Own our approach to AEO — how Payscale content shows up in AI-driven answer engines and adapt strategy as search behavior evolves
• Track rankings, organic traffic, and share of voice against competitors; surface clear, actionable insights regularly
• Partner with content, product marketing, and web teams so new pages are built with search visibility in mind from day one
• Engage & Convert — Site-Wide Performance & CRO
• Monitor the performance of key landing pages across the site regulalrly, segmented by traffic source, persona, and campaign
• Identify underperforming pages and diagnose the cause — messaging mismatch, wrong audience fit, friction, or technical issue
• Own a CRO testing roadmap, including hypothesis creation, A/B and multivariate testing, statistical analysis, and rollout of winning variants
• Work directly in Webflow to implement data-driven tests, updates, and optimizations

Requirements

• 4-6 years of experience in SEO, CRO, web analytics, or growth marketing, with a proven track record of improving organic and on-page performance
• Strong command of SEO tooling and technical fundamentals (Google Search Console, GA4, Ahrefs/Semrush or similar)
• Strong GA4 and GTM fluency — comfortable owning tagging, event tracking, and reporting
• Demonstrated ability to use AI tools (like Claude or similar) to accelerate analysis and reporting — not just familiarity, but active use in your current workflow
• Experience analyzing and optimizing site performance by traffic source, persona, or segment
• Experience updating and implementing tests in Webflow or similar CMS platforms as well as testing solutions like Webflow Optimize, VWO, Optimizely etc.

Preferred

• Salesforce, Marketo, Tableau experience is highly preferred (especially understanding how forms, campaigns, and objects integrate with the website)
• B2B SaaS experience is highly preferred
• Hands-on experience running A/B tests, from hypothesis through statistical analysis to implementation; Webflow Optimize experience is a plus
• Experience with session recording and heatmapping tools
• Comfortable making updates and implementing tests in Webflow or similar CMS platforms as well as testing solutions like Webflow Optimize, VWO, Optimizely etc.

Benefits

• Our more standard benefits - Flexible paid time off, giving you the opportunity to rest, relax and recharge away from work - 14 Paid Company Holidays, includes 2 floating holidays (you choose!) - A comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale - Unlimited infertility coverage benefits through our medical plans - Additional supplemental health benefits offered to you and your family - 401(k) retirement program with a fully vested immediate company match - 16 weeks of paid parental leave for birthing and non-birthing parents - Health Savings Account (HSA) options and company contributions each pay period - Flexible Spending Account (FSA) options for pre-tax employee allocations - Annual remote work stipend to be used on wellness or home office equipment Equal Opportunity Employer: We embrace equal employment opportunity. Payscale is committed to a policy of equal employment opportunity for all applicants and employees. It is our policy that employees will not be subjected to unlawful discrimination on the basis of race, color, religion, sex, age, national origin, or ancestry, physical or mental disability, veteran or military status, marital status, sexual orientation, political ideology, and any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including but not limited to: recruitment, hiring, transfers, promotions, training, discipline, termination, compensation and benefits, performance appraisals, education, and social and recreational programs. We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you. If you have a disability or impairment and need assistance with the application process, please email recruiting@payscale.com for support. Fraud Alert: Payscale values security and privacy. During your job application and interview process, we will never ask for your personal banking or financial information, social security number, or other sensitive information, if you are unsure if a message is from Payscale, please email recruiting@payscale.com