Responsibilities

• Create engaging digital content supporting Duluth Playhouse productions, education programs, artists, events, fundraising efforts, and institutional storytelling.
• Support the planning, creation, scheduling, and publishing of content across Duluth Playhouse social media platforms.
• Develop platform-specific content, including short-form video, photography, graphics, stories, reels, behind-the-scenes features, interviews, artist spotlights, and promotional campaigns.
• Maintain an active understanding of evolving digital trends, platform features, audience behaviors, and best practices.
• Collaborate with the Marketing Director to develop content calendars and execute digital campaigns aligned with organizational and ticket-sales priorities.
• Ensure digital content consistently reflects the Duluth Playhouse brand, voice, artistic quality, and organizational values.
• Identify opportunities to expand reach and introduce Duluth Playhouse programming to new audiences.
• Regularly photograph and film rehearsals, performances, educational programming, special events, artists, and behind-the-scenes activity.
• Capture high-quality photo and video content in theatrical environments, including challenging or low-light conditions.
• Produce and edit short-form video content for social media, digital advertising, email, web, and other marketing channels.

Requirements

• Demonstrated experience creating digital content for an organization, business, arts organization, brand, or comparable professional setting.
• Strong photography and videography skills, including demonstrated experience capturing high-quality content with professional or prosumer camera equipment.
• Experience filming and photographing people, events, performances, or other live environments.
• Proficiency with video editing and photo editing software.
• Demonstrated understanding of major social media platforms and how content should be adapted and optimized for different audiences and formats.
• Proven track record of using digital analytics and performance data to improve content, engagement, reach, or campaign effectiveness.
• Ability to interpret digital performance metrics and translate findings into actionable recommendations.
• Strong visual storytelling instincts and attention to composition, pacing, sound, lighting, and overall production quality.
• Excellent written and verbal communication skills.
• Strong organizational and time-management skills with the ability to manage multiple projects and deadlines simultaneously.

Preferred

• Experience creating digital content for performing arts, entertainment, live events, nonprofit organizations, hospitality, or other audience-driven organizations.
• Experience photographing theatrical productions or other low-light/live performance environments.
• Experience producing short-form vertical video for platforms such as Instagram Reels, TikTok, and YouTube Shorts.
• Experience with Adobe Creative Suite, Canva, or comparable creative platforms.
• Familiarity with Meta Business Suite and social media scheduling/analytics tools.
• Familiarity with Google Analytics or other digital measurement platforms.
• Basic knowledge of digital advertising and paid social campaigns.
• Understanding of accessibility best practices for digital content, including captions and alternative text.
• An interest in theatre, storytelling, arts and culture, and the Duluth community.

Benefits

• Employee discount
• Health insurance
• Retirement plan