Responsibilities

• Support the planning, launch, and management of digital paid media campaigns across a variety of channels, including search, social, display, video, and emerging platforms.
• Leverage AI-driven tools and data analytics to monitor campaign performance, optimize targeting, and enhance audience segmentation for improved results. Demonstrate initiative and creativity by proactively identifying opportunities for campaign improvement and bringing new ideas to the team.
• Collaborate closely with internal teams and agency partners to ensure campaigns are integrated, on-brand, and aligned with overall marketing goals.
• Assist with campaign reporting, analyze key metrics, and share insights to inform future strategies.
• Stay current on digital marketing trends, tools, and best practices, bringing fresh ideas to the team.
• Work with stakeholders to ensure all campaigns meet compliance and regulatory standards.
• Contribute to budget tracking and help coordinate campaign assets and timelines.
• Support influencer marketing campaigns by coordinating and executing plans to promote U.S. Bank products
• Apply creative thinking to campaign strategies and content development, helping the team stand out in a competitive market.