Responsibilities

• Develop and execute a content-led digital demand generation strategy aligned to pipeline creation and revenue goals across PLG and SLG motions
• Prioritize content investment and channel mix based on pipeline potential, audience intent, and funnel impact—not vanity metrics
• Ensure digital and content execution is tightly integrated with global campaign strategy, regional GTM priorities, and product launches
• Continuously test and evolve content formats, distribution approaches, and digital programs to improve meeting generation and pipeline performance
• Build digital programs designed to generate qualified meetings that convert into pipeline
• Use engagement, intent, and conversion metrics as indicators of progress—not end goals
• Continuously optimize campaigns, content, and digital experiences based on pipeline impact and meeting quality
• Track and optimize the full journey from digital engagement → qualified meeting → opportunity → pipeline creation
• Own the strategy and execution of digital content programs designed to drive pipeline, including long-form and thought leadership content targeting technical and enterprise buyer audiences
• Campaign-specific assets supporting awareness, consideration, and deal acceleration

Requirements

• 5–7+ years in digital marketing, content marketing, or demand generation in B2B SaaS
• Proven track record of driving qualified meetings, pipeline, and revenue through digital programs
• Experience operating across both product-led and sales-led go-to-market motions
• Strong background in content strategy, campaign execution, lifecycle marketing, and marketing automation platforms
• Experience working closely with sales teams to support opportunity creation and deal acceleration

Preferred

• Curious about how AI is changing digital marketing and actively experimenting with new tools and approaches
• Comfortable using AI tools to improve content development, campaign execution, research, analysis, and productivity
• Strong balance of strategic thinking and hands-on execution
• Focused on outcomes, optimization, and continuous improvement
• Thinks in terms of meetings, pipeline, opportunities, and revenue—not marketing activity alone
• Understands how SEO, paid media, website experiences, and content work together to drive engagement, conversion, and pipeline
• Uses data, experimentation, and modern tools—including AI—to continuously improve marketing performance
• Thinks beyond channels and campaigns to build scalable digital programs that generate measurable business impact
• Able to manage complexity, prioritize effectively, and move with speed and focus

Benefits

• Flexible Time Off - Work-life balance matters
• Comprehensive Healthcare Plan - Physical and mental wellness
• Stock Options - Own a piece of ORDR
• Physical & Mental Health Programs - Your wellbeing is our priority
• Retirement Planning - Secure your future
• Remote & Hybrid Workforce - Work where you work best