Responsibilities

• Lead the development of a social-first brand strategy, content, and activation — own the brand's voice and presence across all platforms
• Paid media direction & execution — manage spend efficiently and optimize relentlessly across channels
• Influencer & creator ecosystem — build and manage a best-in-class creator program, including TikTok Shop strategy and execution
• Performance reporting & optimization — track what matters, cut what doesn't, and double down on what works
• Engagement & collaboration execution — activate partnerships and community moments that build brand love
• DTC strategy alignment — integrate digital marketing into the full direct-to-consumer funnel
• Define social KPIs (engagement, reach, sentiment, conversion)
• Track, analyze and optimize campaign performance, garnering insights to refine the strategy
• Ability to navigate ambiguity in evolving business objectives, new product launches, KPIs, and insights

Requirements

• 5-6+ years of digital marketing experience — brand side strongly preferred; DTC experience mandatory
• Wellness or CPG background a strong plus — you understand this consumer and this category
• Channel builder — you can show us a channel you grew meaningfully
• Full-funnel owner — paid, organic, influencer, and DTC are one integrated plan in your head, not separate swim lanes
• Strategy + execution skills — you can write the brief and then execute against it yourself
• TikTok-native — you understand how the platform works, not just theoretically, and you've driven results on it
• Data-driven — you make decisions based on performance, not instinct alone, and you can prove it
• Highly autonomous — you don't need someone to hand you a playbook; you build the playbook

Preferred

• Wellness or CPG background a strong plus — you understand this consumer and this category

Benefits

• Competitive compensation and bonus opportunities
• Medical, Dental, and Vision Insurance
• 401(k) with Company Safe Harbor Contribution
• Paid Time Off, Paid Holidays, and Sick Leave
• Paid Parental Leave
• Company-Paid Life and Disability Insurance
• Employee Assistance Program (EAP)
• Professional development and career growth opportunities
• Employee discounts on OM products