Responsibilities

• Brand and creative direction. Reposition NYTSTND in the home and lifestyle category, not the tech category. Develop the voice, visual language, photography direction. Make us feel like West Elm, not Best Buy.
• Paid media that scales. Rebuild our Meta account from the ground up (prospecting, retargeting, retention). Optimize Google Shopping and Search. Test TikTok and Pinterest. Bring CPA down, ROAS up.
• Social and influencer. Grow a real organic presence. Partner with creators in interior design, home styling, lifestyle, and American-craft storytelling. Grow IG to 25K in year one.
• Email and lifecycle. Stand up Klaviyo from scratch — welcome flows, abandoned cart, post-purchase, win-back, VIP. Target email at 25%+ of revenue within 12 months.
• B2B and corporate gifting. Build a new revenue line selling NYTSTND as the executive gift no one returns. This is greenfield.
• The numbers. Own a monthly dashboard. Know your CAC, LTV, ROAS, MER, conversion rate, email revenue share, follower growth cold. Report to the founder weekly.

Requirements

• Five plus years in digital marketing, ideally for a DTC brand in home, lifestyle, design, beauty, or fashion (electronics experience is fine but not required — we'd actually prefer the former).
• You've personally run paid media on Meta and Google — not just briefed an agency. You read the dashboards yourself.
• You've built or scaled a Klaviyo program before.

Preferred

• Bonus: experience with influencer outreach, UGC programs, B2B sales, or American-made / heritage / craft brands.