Responsibilities

• Media Buying: manage 50,000 - 75,000 a day across YouTube, Facebook, TikTok, Google Search & Display.
• Forecasting: forecast scenarios to hit client targets, mapping current ad metrics and conversion rates with improved forecasts.
• Data-Driven Decision Making: compile and analyze performance data for ad creative, landing pages, and offers to identify optimization opportunities.
• Funnel Strategy: identify funnel pages not hitting benchmarks to increase conversion rate and revenue with the same traffic.
• Creative Strategy: collaborate with the creative team to develop new angles and drive creative strategy for clients.
• Brainstorm new and creative growth strategies and campaign ideas that set us apart from the competition.
• Competitor Research: analyze what's working in a niche and use insights to inform ads and funnels.

Requirements

• 1+ years direct response marketing experience
• Self-starter with initiative to work independently on multiple projects in a fast-paced environment
• Intellectually curious – be motivated by understanding what, why, and how to drive unique results
• Tenacious and persistent until you succeed
• Resilient and able to keep going until goals are reached
• Highly analytical and data-driven – decisions must be driven by data
• Detail oriented
• Highly organized with excellent communication skills
• Highly proficient with Microsoft Office suite (Excel, PowerPoint, Word)
• Seamlessly building ad account structures aligned with best practices and solid reasoning

Benefits

• Full benefits after 3 months of employment
• Vision
• Dental
• Medical
• Great career growth opportunity - working with A players in Operations, Sales, Creative, and Media Buying
• Company Leadership Events and Industry Conferences