Responsibilities

• Hands-on multi-channel paid media buying, particularly paid search and paid social (primarily Meta). Programmatic buying would be a plus, as would any SEO experience.
• Contribute strategic insights into content planning and recognize opportunities for new content using analytics, search behaviors, intent and trends, social listening, competitive analytics, etc.
• Manage direct client communication, in partnership with account and project management, as it pertains to performance marketing programs.
• Perform daily SEM/PPC/paid search related activities, including keyword analysis and management, bidding strategies, A/B testing, and KPI analysis.
• Collaborate with members of the Performance Marketing discipline for media distribution strategies.
• Collaborate with other internal teams, such as analytics, creative, account operations, etc., to ensure all media executions ladder to client objectives.
• Draft marketing copy for text ads, landing pages and paid campaigns.
• Monitor Google algorithm updates and assess the potential or known impact on Manifest clients.
• Responsible for weekly, monthly, and quarterly reporting including performance measurement and metrics analysis and insights.

Requirements

• Minimum 3-5 years proven track record running performance marketing programs with the focus on paid search and paid social (Meta), primarily in advertising or marketing agencies.
• Expert computer proficiency: experience with Microsoft Office Suite, Keynote, Google Data products (such as Google Analytics), and keyword research tools: Google Keyword Planner, etc.
• Proficient in Google AdWords, Bing Ads, and CPC campaign strategy.
• Exceptional interpersonal and communication skills, with the ability to clearly and concisely articulate the rationale behind the methodology that goes into performance media strategy.
• Detail-oriented with strong analytical skills and ability to maintain key department metrics.
• Strong communication and presentation skills.
• Highly organized and able to direct own activities and to promote cross-team collaboration.
• Troubleshooting capabilities and a self-starter attitude.
• Outspoken and willing to speak up on areas of expertise, while being articulate in technical aspects of the job.
• Bachelor’s Degree or equivalent work experience required.
• Hybrid to our NYC office; minimum 3x week onsite.

Preferred

• Programmatic buying experience would be a plus.
• SEO experience

Benefits

• Private Company – Being a private organization allows us to move quickly so that we can deliver our best for our teams and our clients.
• Flexibility – We have a hybrid work environment and a flexible PTO plan that allows teams to take time off when they need it.
• Competitive Benefits and Salary – Multiple options for health plans based on your and/or your family’s needs, plus a 401(k) match and paid parental leave.