Digital Marketing Manager

Responsibilities

• Online Individual Giving Strategy
• Build Luminos' online individual giving strategy. Luminos does not currently have a dedicated online individual giving program; this role will design and launch one and grow this segment through new donor acquisition, conversion, stewardship, and retention, including recurring giving.
• Develop distinct messaging for individual donors, with differentiated content, calls to action, and communication frequency by segment, in partnership with Development & Communications colleagues.
• Create and implement a post-giving engagement plan, including gift acknowledgment, welcome and onboarding journeys, impact updates, and second-gift and recurring-giving invitations, to deepen relationships and retain donors.
• Manage Luminos' presence on third-party online giving platforms (e.g., giving marketplaces, workplace giving, and donor-advised fund platforms), including keeping profiles current and compelling, participating in platform campaigns and giving days, and ensuring gifts and donor data are tracked in Salesforce.
• Email Marketing & Donor Communications
• Plan and execute email marketing campaigns in Mailchimp, including donor appeals, supporter journeys, and event communications, in partnership with Development & Communications colleagues.
• Build and maintain audience segments, automated journeys, and A/B tests to improve engagement and conversion; coordinate with colleagues on editorial content for newsletters and program updates.
• Lead digital outreach for major fundraising and awareness campaigns, from audience targeting and channel plans through launch, optimization, and follow-up. Coordinate email, social media, landing pages, and partner amplification to reach new prospects and invite them to engage or give.
• Plan digital promotion and follow-up for fundraising campaigns, donor-focused events, and related announcements, in partnership with Development & Communications colleagues.

Requirements

• Bachelor's degree required.
• 5 years of progressively senior professional experience in digital marketing, communications, or fundraising, ideally in a nonprofit or mission-driven setting.
• Proven experience with email marketing platforms (Mailchimp strongly preferred), including audience expansion and segmentation.
• Experience with Salesforce or a comparable CRM, including using data to track engagement and inform strategy.
• Experience using AI tools to achieve goals and streamline workflows (e.g., Claude).
• Experience building or growing online individual giving or digital fundraising programs, with a track record of increasing donors and donor retention.
• Demonstrated experience managing social media accounts and content calendars across major platforms, in real-time, with accuracy, and with urgency.
• Exceptional writing and editing skills, with the ability to adapt tone and messaging for different audiences.
• Comfort with analytics and reporting tools, and a data-informed approach to decision-making.

Preferred

• Experience with online donation platforms (e.g., Fundraise Up) and basic design tools (e.g., Canva) is a plus.
• Experience working with celebrities, influencers, partners, and/or paid digital campaigns is a plus.