Responsibilities

• Digital Marketing Strategy: Develop and execute integrated digital marketing strategies that drive qualified leads and measurable pipeline growth.
• Plan and manage multi-channel marketing campaigns across paid media, email, webinars, events, website content, and landing pages.
• Build campaigns that engage prospective customers throughout every stage of the buyer journey.
• Partner with Product Marketing to translate product capabilities into compelling, customer-focused messaging and campaign positioning.
• Align marketing initiatives with organizational growth objectives and business development priorities.
• Paid Media & Digital Marketing: Plan, execute, and optimize paid advertising campaigns across Google Ads, LinkedIn, Meta, YouTube, and other digital platforms.
• Develop audience targeting strategies focused on superintendents, district leaders, principals, instructional leaders, and classroom educators.
• Manage campaign budgets while maximizing return on advertising spend (ROAS).
• Continuously test and optimize ad creative, messaging, landing pages, and audience segmentation to improve campaign performance and conversion rates.
• Marketing Automation & HubSpot Administration: Serve as the organization's primary HubSpot administrator.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent combination of education and experience).
• 6–8 years of progressive experience in digital marketing, demand generation, growth marketing, or performance marketing within a B2B organization.
• Demonstrated success developing and executing integrated demand generation programs that generate qualified leads and measurable pipeline growth.
• Extensive hands-on experience administering HubSpot Marketing Hub, including workflows, lead scoring, segmentation, reporting, and marketing automation.
• Proven experience managing paid advertising campaigns across Google Ads, LinkedIn Campaign Manager, and other digital advertising platforms.
• Strong experience implementing and managing Google Tag Manager, Google Analytics 4 (GA4), conversion tracking, and marketing attribution.
• Experience working with Salesforce CRM and managing marketing technology integrations.
• Strong analytical skills with the ability to interpret campaign data, identify opportunities, and translate insights into business recommendations.
• Excellent written, verbal, and presentation skills with the ability to communicate complex ideas clearly.
• Experience collaborating with cross-functional teams and managing multiple priorities in a fast-paced environment.

Preferred

• Experience marketing products or services to K–12 school districts, education leaders, or other public-sector audiences.
• Expertise in conversion rate optimization (CRO), SEO, and Answer Engine Optimization (AEO).
• Experience supporting product launches and go-to-market initiatives.
• HubSpot, Salesforce, Google Ads, or Google Analytics certifications.
• Experience promoting webinars, conferences, and virtual events.

Benefits

• Multiple medical plan options, including a 100% employer-paid health plan
• HSA and FSA options available to save for medical expenses, with employer-funded HSA contributions for those participating in eligible healthcare plans
• Company-paid dental, vision, life, STD, and LTD coverage
• 15 days of PTO available in your first year of employment
• 8 paid holidays, plus 2 floating holidays
• 401(k) with a 4% company match
• Salary range $90,000-$95,000