Own and optimize the end-to-end e-commerce funnel to drive conversion, AOV, and retention through cross-functional leadership, rapid experimentation, and data-driven improvements.

• Oversee upsell and cross-sell strategies across the customer journey (Pre-Purchase, Cart, Post-Purchase, and Thank-You Page).
• Lead design and UX efforts to improve site performance, reduce friction, and enhance engagement and conversion rates.
• Manage funnel functionality, performance, and QA to ensure consistent customer experiences.
• Drive a culture of experimentation through A/B testing and performance analytics.
• Conduct competitive research, evaluate new tools or partners, and implement data-driven improvements.
• Regularly review KPIs (conversion rate, AOV, CAC, LTV, retention rate) and translate insights into actionable strategies.
• Lead reporting cadence (daily, weekly, monthly) across e-commerce metrics and funnel performance.
• Maintain documentation of all active campaigns, offers, and funnels in project management tools (e.g., Google Sheets, Monday.com).
• Ensure all messaging and creative assets align with brand guidelines and performance goals.
• Build, mentor, and lead a cross-functional team spanning design, UX, lifecycle marketing, and digital operations .