Responsibilities

• Manage and maintain company presence on LinkedIn, Instagram, and YouTube
• Create, curate, and publish engaging B2B content across social platforms
• Develop social media calendars aligned with marketing campaigns and industry events
• Monitor social media channels for engagement opportunities and industry conversations
• Selectively execute paid social media campaigns and optimize for performance
• Manage sponsored search campaigns through HubSpot
• Execute paid advertising campaigns across digital channels
• Monitor campaign performance and optimize for ROI
• Support integrated marketing campaigns with digital components
• Maintain and update website content using WordPress

Requirements

• Bachelor’s degree in journalism, communications, marketing, or similar production-driven field
• 2-5 years of B2B marketing experience
• Demonstrated experience in content creation and digital marketing
• Proficiency in HubSpot for social media management and marketing automation
• Experience with WordPress or similar CMS platforms
• Proficiency in Canva or similar design tools for content creation
• Strong understanding of social media best practices for B2B audiences
• Experience with paid digital advertising (social media and search)
• Proficiency in analytics tools and ability to interpret data
• Excellent writing and editing skills with attention to detail

Preferred

Benefits