Digital Marketing / Executive Assistant
USA (Remote)
Part-timeIntern/new grad
23 hrs ago
Digital Marketing Manager
Irvine, CA (On-site)
$80K/yr – $120K/yrMid Level7+ years expFull time
Posted 5 months ago
Job Summary
Drive HYH America’s digital marketing program across social, content, website, and CRM to boost brand visibility, engagement, and conversions.
- Lead multi-channel execution across social, influencer, and website to deliver cohesive consumer experiences
- Must-have: 7+ years of hands-on digital marketing with cross-channel integration
- Standout: Bilingual Korean/English with strong consumer-brand digital strategy experience
Job Description
Responsibilities
- Support the development of digital strategy aligned with brand, product, and commercial objectives, and lead execution across channels
- Define roles of each digital channel (social, influencer, website) within the overall ecosystem
- Develop digital roadmap, priorities, and execution frameworks
- Drive integration across digital touchpoints to ensure a cohesive consumer experience
- Lead execution of social media strategy and performance across key platforms
- Guide content direction, posting strategy, and channel-specific approaches
- Ensure consistent brand voice and messaging across platforms
- Monitor performance and optimize for engagement, growth, and conversion
- Oversee influencer and content execution aligned with brand and campaign direction
- Guide influencer selection, partnerships, and campaign delivery
Requirements
- Bachelor's degree or higher in Marketing, Business, or a related field
- Minimum 7 years of experience in digital marketing, social media, or integrated marketing roles
- Proven track record leading multi-channel digital execution and cross-channel integration
- Hands-on experience managing social media platforms, influencer marketing programs, and website operations
- Background in CPG or consumer brands strongly preferred
- Strong strategic thinker with demonstrated ability to lead end-to-end execution
- Deep expertise across social media ecosystems, influencer marketing, website management, and the digital consumer journey
- Ability to integrate multiple channels into a cohesive, high-impact digital marketing plan
- Strong analytical and performance-driven mindset with experience translating data into actionable insights
- Excellent communication and stakeholder management skills across internal teams and external partners
Preferred
- Experience managing and collaborating with agencies, content creators, and digital vendors
- Strong understanding of U.S. and Korean cultural trends; deep familiarity with K-pop culture and its influence on digital consumer behavior is a strong plus
- Experience thriving in fast-paced, high-growth environments
Benefits
- HYH America offers a competitive benefits package, including company-paid medical coverage (100% of employee premiums, with 20% employer contribution for eligible dependents), 12 days of accrued PTO per year, and 11 company-designated paid holidays.
HYH America
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Salaries
Posted range
$80K/yr – $120K/yr
Taken straight from the job posting.
Digital Marketing median pay in the United States
$80K/yrMost earn $67K to $105K. Based on 1,210 salaries, including bonus and equity.
Marketing Team
Marketing Team Size
1 (7% of company)
Traffic Signals
Monthly Visitors
2.1K
Traffic Source Mix
Search
39.8%
Direct
36.7%
Referral
13.3%
Social
6.7%
Paid
1.9%
Headcount Trend
Current headcount: ~19
Links
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