Digital Marketing Manager at HYH America | Irvine, CA | $80K/yr – $120K/yr

Digital Marketing Manager

Irvine, CA (On-site)

$80K/yr – $120K/yrMid Level7+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive HYH America’s digital marketing program across social, content, website, and CRM to boost brand visibility, engagement, and conversions.

Lead multi-channel execution across social, influencer, and website to deliver cohesive consumer experiences
Must-have: 7+ years of hands-on digital marketing with cross-channel integration
Standout: Bilingual Korean/English with strong consumer-brand digital strategy experience

Support the development of digital strategy aligned with brand, product, and commercial objectives, and lead execution across channels
Define roles of each digital channel (social, influencer, website) within the overall ecosystem
Develop digital roadmap, priorities, and execution frameworks
Drive integration across digital touchpoints to ensure a cohesive consumer experience
Lead execution of social media strategy and performance across key platforms
Guide content direction, posting strategy, and channel-specific approaches
Ensure consistent brand voice and messaging across platforms
Monitor performance and optimize for engagement, growth, and conversion
Oversee influencer and content execution aligned with brand and campaign direction
Guide influencer selection, partnerships, and campaign delivery

Bachelor's degree or higher in Marketing, Business, or a related field
Minimum 7 years of experience in digital marketing, social media, or integrated marketing roles
Proven track record leading multi-channel digital execution and cross-channel integration
Hands-on experience managing social media platforms, influencer marketing programs, and website operations
Background in CPG or consumer brands strongly preferred
Strong strategic thinker with demonstrated ability to lead end-to-end execution
Deep expertise across social media ecosystems, influencer marketing, website management, and the digital consumer journey
Ability to integrate multiple channels into a cohesive, high-impact digital marketing plan
Strong analytical and performance-driven mindset with experience translating data into actionable insights
Excellent communication and stakeholder management skills across internal teams and external partners

Experience managing and collaborating with agencies, content creators, and digital vendors
Strong understanding of U.S. and Korean cultural trends; deep familiarity with K-pop culture and its influence on digital consumer behavior is a strong plus
Experience thriving in fast-paced, high-growth environments

HYH America offers a competitive benefits package, including company-paid medical coverage (100% of employee premiums, with 20% employer contribution for eligible dependents), 12 days of accrued PTO per year, and 11 company-designated paid holidays.