Responsibilities

• Own the HOA Sales website and manage member company web properties — structure, UX, conversion paths, and ongoing improvements
• Build and optimize landing pages to improve conversion rates and support lead generation campaigns for member companies
• Partner with internal stakeholders and member company leadership to ensure messaging aligns with each company’s brand, services, and growth objectives
• Manage web performance, analytics, and user behavior tracking across all properties, tying insights back to lead quality and pipeline impact
• Develop and execute SEO strategy to drive organic traffic and inbound leads for HOA Sales member companies
• Optimize content for both traditional search and AI-driven discovery (AEO), including structured data, FAQ schema, and content formatting that positions member companies as authoritative sources in AI-generated answers
• Conduct keyword topic cluster research; build and maintain a content roadmap organized around pillar topics that support brand authority and lead generation
• Monitor rankings, traffic, and conversion performance; adjust accordingly with a focus on which efforts are driving brand awareness vs. qualified pipeline
• Implement and manage local SEO strategies for member companies to improve visibility in their geographic service areas
• Manage and grow HOA Sales’ presence on LinkedIn and other relevant platforms, as well as establish and grow social presence for member companies where strategically appropriate

Requirements

• 4–7+ years in digital marketing, with strong ownership of web + SEO and demonstrated ability to tie marketing efforts to measurable brand and lead generation outcomes
• Proven experience improving organic traffic and inbound lead generation
• Strong understanding of SEO and emerging AEO strategies
• Experience managing or building websites (Webflow, WordPress, or similar)
• Comfortable operating as both strategist and executor
• Data-driven mindset; able to translate performance into action
• Strong written communication; ability to create and refine marketing content
• Experience managing marketing for multiple brands, business units, or clients simultaneously
• Familiarity with AI-powered marketing tools, marketing automation platforms, and how to leverage AI for content production and optimization at scale
• Flexible location; Chicago preferred

Preferred

• Experience in B2B services or niche industries
• Familiarity with HubSpot or similar CRM/marketing automation tools
• Exposure to the property management or real estate ecosystem
• Experience with paid media (Google Ads, LinkedIn Ads) as a complement to organic growth strategies

Benefits

• Generous PTO including vacation, sick leave, and holidays
• Comprehensive medical, dental, and vision insurance
• 401(k) plan with employer match
• Short- and long-term disability (employer-paid)
• Remote work flexibility with opportunities for in-person collaboration