Digital Marketing Manager

Responsibilities

• Create focused campaigns that generate demand
• Turn customer needs, product capabilities and customer evidence into clear messaging and compelling campaigns.
• Work with sales to prioritise audiences and use cases, create useful content, and generate relevant demo requests and sales opportunities.
• Run and improve digital acquisition
• Manage selected paid search and social campaigns within agreed budgets.
• Test creative, targeting and landing pages; use lead quality, conversion and pipeline contribution to decide what to improve, stop or scale.
• Build practical AI and automation workflows
• Introduce repeatable workflows for activities such as research go-to-market activities, content repurposing, campaign preparation and reporting.
• Connect tools where useful, set review points and check whether the workflow improves quality or saves time. Document successful workflows so colleagues can use and maintain them.
• Improve the website and nurture journeys

Requirements

• Evidence of taking a marketing idea from an initial problem through to execution and measurable results. Explain your decisions, your contribution and what you learned.
• Creative judgement and strong writing skills. You can turn a complex product into a clear customer benefit and develop compelling content and campaign ideas.
• 2-3 years hands-on digital marketing experience, including running and improving paid campaigns. You understand landing pages, conversion and the relationship between lead volume, lead quality and sales opportunities.
• Practical experience using AI and automation in a repeatable workflow beyond drafting individual pieces of copy. You can explain the inputs, steps, human checks, limitations and results. This may come from work or a project you built yourself.
• Confidence using a CMS, CRM or marketing automation platform, analytics and spreadsheets. You can learn unfamiliar tools and identify when specialist help is needed.
• Initiative, ambition and good prioritisation. You enjoy testing ideas, can work independently and are willing to stop activity that is not producing useful results.
• The ability to work with sales, product and customer success teams, check claims before publishing and use customer information appropriately.

Preferred

• B2B SaaS marketing, enterprise buying journeys or marketing to sports, media and broadcast organisations.
• Email nurture, SEO, customer stories, simple visual or video content, or partner campaigns.
• Building workflows with no-code automation tools, connected AI tools or agents that carry out defined tasks with human review.

Benefits

• Competitive salary, benefits, and opportunities for growth and development