Marketing Manager (FULLY REMOTE NOT-FOR-PROFIT ORG)
American Montessori Society
District of Columbia, USA (Remote)
$70K/yr - $75K/yrIn-houseFull-timeMid level5+ years exp.
2 hrs ago
Digital Marketing Manager
Anne Arundel County, MD (On-site)
Salary Not AvailableMid LevelFull time
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Lead digital marketing across multiple DHS properties to drive direct bookings and revenue.
- Own channel mix and paid campaigns (Google Ads, Meta) with ROI focus.
- Must-have: Experience with paid media platforms and analytics tools.
- Standout: Multi-property or hospitality marketing ownership and cross-channel orchestration.
Job Description
Responsibilities
- Own and execute the digital marketing strategy across multiple DHS properties, aligning efforts with revenue and occupancy goals.
- Identify the most effective mix of channels (social, email, paid media, web, third-party platforms) to drive performance.
- Act as the primary point of contact for all digital marketing initiatives across multiple properties in the portfolio.
- Continuously evaluate and refine strategies based on performance, trends, and business needs.
- Plan, launch, and optimize paid digital campaigns (Google Ads, Meta, and other relevant platforms).
- Manage budgets and allocate spend to maximize return on investment.
- Monitor key metrics such as cost per acquisition, conversion rates, and overall campaign performance.
- Test and iterate campaigns to continuously improve results.
- Oversee website performance, user experience, and content accuracy across all properties.
- Identify opportunities to increase direct bookings and reduce reliance on third-party channels.
Requirements
- Experience with paid media platforms (Google Ads, Meta, etc.)
- Strong understanding of analytics tools (Google Analytics, social media insights platforms)
- Proficiency in Microsoft Office and creative tools such as Canva
- Familiarity with email marketing platforms and content management systems
- Knowledge of SEO best practices and website optimization
- Based at Donohoe Hospitality properties or corporate office (Bethesda, MD), Monday through Friday
- Travel required for property visits, events, and content capture as needed
Benefits
- health, dental, and vision insurance
- leaves of absence
- retirement plans
- paid time off
- hotel room discounts
- daily pay access (earnings on the same day)
Donohoe Hospitality Services
Donohoe Hospitality is an industry-leading hotel management company with a portfolio of full service and premium select service hotels operating under the Marriott, Hilton, Hyatt, Intercontinental Hotels Group and Choice brands. By thoroughly understanding hotels as investments, Donohoe Hospitality has grown to be one of the largest independent hotel management companies based in the Washington, DC metropolitan area, managing over 3,000 guestrooms, representing $200 million in hotel asset value. We have a proven track record of delivering exceptional top line revenue and strong profitability by maintaining a balanced business approach that focuses on providing exemplary service to our guests, unlimited opportunities for our employees and extraordinary results for our owners. As a member of The Donohoe Companies, which has developed and / or built over 50 hotels, representing and 8,000 Guestrooms, Donohoe Hospitality has unparalleled resources to support all phases of hotel management and development.
Traffic Signals
Monthly Visitors
13K
Traffic Source Mix
Search
33%
Direct
47.7%
Referral
6.2%
Social
11.5%
Paid
1.3%
Headcount Trend
Current headcount: ~130
Marketing Team
Median Career Experience
6.5 years
Median Tenure
3.5 years
