Digital Marketing Manager

West Orange, NJ (Hybrid)

Salary Not AvailableMid LevelPart time

Posted 1 day ago

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Job Summary

Own and drive end-to-end digital marketing programs across paid media, SEO, content, email, and website optimization to generate measurable growth.

  • Lead strategy development and execution across channels
  • Monitor, analyze, and optimize campaigns to improve KPIs

Job Description

Responsibilities

  • Lead Digital Strategy
  • Build and execute marketing strategies across paid media, SEO, social media, email, content, and web.
  • Manage Paid Ads
  • Launch, monitor, and optimize campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn, and other platforms.
  • Improve SEO & Website Performance
  • Conduct keyword research, optimize pages, improve rankings, and identify opportunities for organic growth.
  • Oversee Content & Creative
  • Guide the creation of ad copy, graphics, videos, emails, landing pages, social posts, and campaign assets.
  • Track Performance
  • Use analytics tools to monitor campaign results, report on KPIs, and turn data into clear next steps.

Requirements

  • Experience with Google Ads, Meta Ads, TikTok Ads, and paid media strategy
  • Knowledge of SEO tools like SEMrush, Ahrefs, or similar platforms
  • Strong understanding of Google Analytics, tracking, and campaign reporting
  • Experience managing social media across Instagram, Facebook, LinkedIn, TikTok, and YouTube
  • Email marketing and automation experience
  • WordPress, landing page, funnel, or website update experience
  • Strong copywriting, content planning, and creative direction skills
  • Ability to run A/B tests and improve conversion rates

Preferred

  • HubSpot, GoHighLevel, Monday.com, or similar platforms
  • Canva, Adobe Creative Suite, CapCut, or video editing tools
  • HTML, CSS, JavaScript, SQL, or e-commerce experience

Marketing Team

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