Digital Marketing Manager at Demant | New Jersey, USA

Demant

Digital Marketing Manager

New Jersey, USA (Hybrid)

Salary Not AvailableSenior Level5+ years expUnavailable

Posted 4 months ago

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Job Summary

Drive acquisition and performance optimization across paid and organic channels, with CRO and cross-functional collaboration to support HearingLife campaigns.

Own support for multi-channel acquisition from Paid Search to SEO with CRO inputs.
Must-have: 5-8 years in a fast-paced marketing environment in healthcare or related fields.
Standout: Cross-functional collaboration including Marketing, Analytics, Sales, and Finance, plus global partner alignment.

Job Description

Responsibilities

Assist in the development, execution and optimization of acquisition efforts across Paid Search, Paid Social, Display, Affiliate, and SEO channels.
Assist in the development of a website strategy and conversion rate optimization (CRO) plan.
Contribute to media planning by gathering inputs, analyzing performance trends, and supporting channel recommendations.
Support budget tracking and pacing, ensuring campaigns remain aligned with monthly and quarterly goals.
Manage campaign trafficking, QA, and launch processes in coordination with internal teams and external partners.
Work with the creative team to organize assets, provide feedback, and manage creative rotations.
Assist with testing initiatives by helping to set up A/B tests, document hypotheses, and track results.
Prepare regular performance reports with clear insights and opportunities for improvement.
Conduct research on industry trends, competitor activity, and emerging digital marketing tools.
Collaborate with cross-functional partners in Marketing, Analytics, Sales, and Finance to ensure smooth campaign execution.

Requirements

Bachelors Degree (Business, Marketing, or related field)
5-8 years of experience in a fast paced, dynamic marketing environment
Experience supporting lead generation campaigns and digital performance programs in Healthcare or related fields
Strong attention to detail and organizational skills.
Ability to manage multiple projects and deadlines simultaneously.
Data riven thinking with the ability to interpret performance metrics and generate insights.
Strong interpersonal skills and ability to follow direction while collaborating across teams.
Familiarity with digital ad platforms such as Facebook Ads Manager and Google Ads.
Understanding of basic performance metrics (CPM, CPC, CTR, CPA, sessions, etc.).
Experience supporting A/B testing or campaign experimentation.

Preferred

Familiarity with project management tools and reporting dashboards
Working knowledge of content optimization.
Experience with AI marketing tools
Experience in working with or for advertising, communications and media agencies
Experience with Google Analytics and Google Looker

Demant

3.8 Glassdoor

Demant is a world-leading hearing healthcare group built on a heritage of care, health and innovation since 1904. The Group offers solutions and services to help people connect and communicate with the world around them. For more than a century, the Demant Group has played a vital part in developing innovative technologies and gathering know-how to help improve people’s hearing and health. In every aspect, from providing hearing care to delivering hearing aids and diagnostic equipment and services to hearing care professionals and users all over the world, Demant is active and engaged.The Demant Group operates in a global market with subsidiaries in more than 30 countries, employs more than 22,000 employees and generates annual revenue of more than DKK 22 billion. Our products are sold in more than 130 countries where we create life-changing differences through hearing health.Listed on Nasdaq Copenhagen stock exchange as a blue chip stock, Demant is the parent company behind world-renowned and commercially successful brands as Oticon, Bernafon, Sonic, Philips Hearing Solutions, Audika, MAICO, Interacoustics, Amplivox, Grason-Stadler, MedRx and Audioscan. William Demant Foundation holds the majority of shares in Demant A/S, which is listed on Nasdaq Copenhagen and among the 25 most traded stocks.If you want to know how we process your personal data on social media platforms, visit this site: https://www.demant.com/privacy-notice#some

Founded in 1904

Copenhagen, Capital Region of Denmark, DNK

5.1K employees (406 in marketing)

www.demant.com

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