Responsibilities

• Lead paid media strategy, execution, and performance across Search, Social, YouTube, Connected TV (CTV), Streaming Audio, Programmatic, and other digital channels.
• Serve as the primary day-to-day partner to our paid media and influencer agencies, overseeing campaign execution, optimization, reporting, and performance recommendations.
• Lead influencer marketing initiatives, including creator partnerships, campaign planning, content coordination, event activations, and approval workflows.
• Partner closely with Brand, Merchandising, Creative, Retail Operations, and agency partners to deliver integrated marketing campaigns.
• Review media plans, budgets, audience targeting, campaign performance, and post-campaign insights to continuously optimize results and maximize ROI.

Requirements

• 5+ years of experience in digital marketing, with expertise in paid media and influencer marketing.
• Experience managing media and influencer agency partners.
• Hands-on experience with Meta, Google Ads, YouTube, Programmatic, Connected TV (CTV), Streaming Audio, media planning, campaign optimization, attribution, and performance reporting.
• Excellent project management, communication, and stakeholder management skills.

Preferred

• Retail, fashion, footwear, or consumer brand experience is a plus.