Responsibilities

• Partner with Product Managers, Industry Managers, Market Developers, Business Development, Technology, and supplier partners to translate business priorities into targeted marketing strategies by industry, product line, application, and customer segment.
• Define priority customer segments, target markets, applications, and account lists using market research, supplier input, CRM data, SEO/AEO insights, and sales funnel performance.
• Develop market insights, create technical and commercial content, execute multi-channel campaigns, and leverage performance data to drive demand generation and new business growth.
• Plan and execute strategic marketing plans that increase product demand, enhance supplier and brand visibility, generate qualified leads, and support new business development.
• Create supplier-facing presentations and performance reports that connect market insights to business recommendations.
• Utilize CRM and analytics tools to monitor impressions, website traffic, keyword rankings, conversion rates, marketing leads, sales leads, opportunities, and revenue outcomes.
• Identify root causes of funnel performance changes and recommend corrective actions for underperforming products, campaigns, content, or market segments.
• Perform other related duties as assigned.

Requirements

• Bachelor’s degree from an accredited four-year institution in Marketing, Business, Chemistry, Chemical Engineering, Materials Science, or a related technical field; equivalent work experience will also be considered.
• 5+ years of experience in strategic marketing, product management, technical sales, market analysis, or a related commercial role.
• Preferred: 3+ years of experience supporting the coatings, inks, and/or adhesives formulation industries in a technical, commercial, or business capacity.
• Strong proficiency with PC and Windows operating systems.
• Advanced knowledge of Microsoft Office Suite, particularly Excel.
• Experience developing and executing marketing strategies across digital channels, including SEO, content marketing, email marketing, paid media, social media, and web platforms.
• Strong analytical and problem-solving skills with the ability to navigate complex business challenges and identify practical solutions.
• Excellent written, verbal, presentation, and active listening skills.
• Ability to adapt communication and working style to effectively collaborate with diverse stakeholders and cross-functional teams.
• Knowledge of marketing strategy development and the execution of both short-term tactical initiatives and long-term growth plans.

Benefits

• Available employee benefits include health, vision, dental coverage, along with industry-leading retirement and time off programs.